The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT or SVOD platform, the demand data for "Euphoria" in Australia in March 2024 can be used to make more informed decisions in terms of content acquisition and programming decisions. In particular, the data can help you assess and value the content, as well as determine which platforms and markets to target for distribution.
Demand data can be used to determine the relative value of a piece of content. By analyzing the levels of audience demand for "Euphoria" in Australia in March, you can estimate the potential revenue contribution of this title to your platform. Parrot Analytics content valuation system uses demand data to provide an economic valuation of any title to any platform in any region. Therefore, content valuation can be useful when determining the dollar value of a title as well as its ability to drive subscriptions or mitigate churn, thereby informing decisions about whether to acquire or renew a particular title.
Assessing which platforms and markets to target for distribution can be informed by analyzing the global performance metrics of "Euphoria." For example, the show has exceptional audience demand across multiple markets, ranking number one in the United States. Understanding this demand helps you to identify the most lucrative markets to expand into and to develop targeted marketing campaigns to increase brand awareness.
Demand data can also inform content programming decisions as it helps executives to understand what works and why. By analyzing the shows that fans of "Euphoria" also like, you can identify common themes and interests among viewers, which can guide genre or content decisions. Additionally, understanding the relationship between the demand for "Euphoria" and other shows can provide insights into audience preferences, enabling executives to create or acquire content offerings that build on existing audience demand.
Lastly, momentum, longevity and franchisability are also important metrics to consider when making informed decisions on content financing and distribution. In the case of "Euphoria", its longevity is outstanding, meaning its audience demand has been maintained over time. Its momentum, or the pace of growth, is good, indicating sustained demand for the title. And its franchisability (spin-off potential) is outstanding, providing insights for ideas on future creative as well as potential source of revenue in the future.
In summary, demand data can be instrumental in enabling executive decision-making by providing insight into the value and popularity of content, as well as which markets and platforms to target for distribution. By interpreting the performance metrics of a show like "Euphoria", entertainment executives can make informed content acquisition, financing, and programming decisions, helping them to differentiate themselves in a competitive and constantly changing industry.
Euphoria's travelability to Australia in the last 30 days is 40%, which means that the audience demand for Euphoria is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Euphoria travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Euphoria.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Euphoria from partners like HBO.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Euphoria? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Euphoria. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Euphoria), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Euphoria, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Euphoria is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Euphoria, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Euphoria in Australia. We provide our partners with meaningful TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.