The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is crucial to make informed content, acquisition, distribution, and programming decisions. One example of how demand data provides insights is demonstrated by analyzing the Australian demand for "Family Guy" during March 2024.
Firstly, "Family Guy" achieved outstanding demand in Australia, with 17.1 times the audience demand of the average show, and only 2.7% of all TV shows have this level of demand. Furthermore, during March 2024, the demand for the show decreased by 23.1% in the country.
Secondly, this show ranks at the 99.8th percentile in the comedy genre in Australia, meaning it has higher demand than 99.8% of all comedy titles. It is worth considering that analyzing demand for "Family Guy" leads to a better understanding of content valuation, as executives can determine how much the show is worth and which title contributes to a platform's dollar value. Content valuation is a crucial aspect of deciding how much to spend on content, allowing executives to calculate a specific title's ROI for any given platform.
Thirdly, "Family Guy"'s global performance across six dimensions showcases exceptional results. The show's worldwide audience demand across all platforms and travelability are exceptional, while its longevity, momentum and franchisability are also outstanding. Additionally, examining the show's metadata can help you uncover hidden treasures in your content library.
Fourthly, understanding audience demand enables scalability in concept testing, identifying elements of existing content that fans enjoy the most, and optimizing upcoming productions for success. Furthermore, executives can use demand data to make decisions based on supply and demand, identifying which content exhibits opportunity to acquire or produce.
Lastly, evaluating the top 10 global markets where "Family Guy" is most in-demand in the last 30 days provides further insights into demand details. For example, the United States is "Family Guy"'s number one market globally, where the show achieved exceptional audience demand of 18.6x. Executives can use this information to make strategic decisions on where and how to distribute the show, given the high demand for it in these regions.
In conclusion, demand data provides executives with the ability to evaluate the worth of content accurately and understand audience behaviors to inform decision-making. By utilizing demand data for "Family Guy," executives could see how it has been performing and how it compares to similar titles. Such insights make it possible to identify the best acquisition, programming, distribution, and content decisions to make for their platform, company, or studio. Therefore, executives in the entertainment industry should take advantage of the insights that demand data provides to make informed decisions that meet the audience's evolving needs.
Family Guy's travelability to Australia in the last 30 days is 45%, which means that the audience demand for Family Guy is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Family Guy in Australia. We provide our partners with essential television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.