The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides entertainment executives with demand data that can help them make informed decisions regarding content, acquisition, distribution, and programming. In a case study of the TV series "Fast N' Loud," we will demonstrate how demand data can be used to make informed decisions.
To start with, let's look at how demand can relate to content valuation. Parrot Analytics' content valuation system relies on demand data to give a dollar value contribution of any title to any platform in any region. For instance, it can help answer questions like how much is "Fast N' Loud" worth to a streaming service globally. By measuring its worldwide audience demand, longevity, travelability, momentum, franchisability, and reach, the Parrot Pulse can give an independent measure of its global performance, enhancing viewership, revenue, and market share.
Demand data permits us to compare titles, find trends, and ensure a better allocation of resources. Looking at "Fast N' Loud" for the month of March 2024 in Australia, we see that the show has a demand 3.4 times greater than the average show in Australia over the last 30 days. This data tells us that the show has good demand, with only 8.6% of all TV shows having this level of demand. Additionally, compared to the last 90 days, demand for this show has been increasing in recent times, indicating that it could be a wise investment decision.
In March 2024 in Australia, "Fast N' Loud" achieved the peak rank of #708 but also dropped in rank by 601 places - a sign that it’s losing popularity. However, in the reality genre, "Fast N' Loud" ranks at the 96.9th percentile – which means it has higher demand than 96.9% of all reality titles in Australia. Our analysis also reveals that "Fast N' Loud" has an audience affinity for shows like "Hawaii Five-0 (2010)," "Iron Resurrection," "Stargate SG-1," and "Big Brother (US)," amongst others. Looking at such information can help executives develop better programming strategy, determine potential audience targets, and even attract advertisers.
We also observed that "Fast N’ Loud" registered a 70.4% decrease in audience demand during March 2024 in Australia. However, given its global performance across the six dimensions, we can see that the show has good audience demand across all platforms, its longevity is also good, while the momentum is well paced and the reach is good. The show's travelability is weak, with an audience demand of 75% of the demand in its country of origin, the United States.
Furthermore, we can use demand data to examine content performance across a 1-year rolling basis versus the last 30 days. In this case, we see that although the show's peak demand over a year was 5.2 times the average, it peaked at 4.9 times the average in the last 30 days, indicating a 7.5% increased demand. This rise in demand shows that the show still has the potential to surpass its previous performances.
Finally and importantly, we can evaluate which markets have the highest demand spikes for "Fast N' Loud." By examining the top 10 global markets most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show (1x) in each of them, with Belgium being "Fast N' Loud"'s number one market globally. With such vital information, executives can adjust their distribution strategies and target specific regions with higher demand.
In conclusion, our analysis of "Fast N' Loud" in March 2024 in Australia reveals how valuable demand data can be regarding content valuation, acquisitional, distributive, and programming decisions. Entertainment executives can use this data to identify content opportunities, determine how much to spend on content, retain audiences, acquire new subscriptions, and competitively benchmark their content.
Fast N' Loud's travelability to Australia in the last 30 days is 57%, which means that the audience demand for Fast N' Loud is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Fast N' Loud travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fast N' Loud), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Fast N' Loud is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fast N' Loud, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Fast N' Loud in Australia. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.