The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the level of demand for TV shows in your market and around the world is critical in making informed content, acquisition, distribution, and programming decisions. One way to gather this information is by analyzing demand data, which is increasingly being used to inform strategic decisions in the industry.
Take "FBI: International" for example. This TV series has been performing well in Australia, with audience demand 11.6 times the average show in the market over the last 30 days. By analyzing this kind of data, entertainment executives can not only gauge the level of interest in a show in a particular market but also see how it compares globally and how it has been trending over time.
Demand data can also reveal which other shows fans of "FBI: International" are interested in, providing insights into audience preferences and potential cross-promotion opportunities. In this case, similar shows like "FBI", "S.W.A.T.", and "Chicago P.D." perform well in the Australian market, so these shows may be worth considering for acquisition or distribution.
Another way to use demand data is to inform content valuation by calculating the dollar value contribution of a title to a platform in any region. Demand data can be used to estimate the baseline value of a title, determine how well it is performing as a churn-reducing or acquisition-driving title, and assess its ability to drive subscriptions.
Furthermore, demand data can inform decisions about supply and demand, particularly when it comes to understanding what types of content are opportunities for acquisition or production. By understanding the most popular genres and shows in a particular market, entertainment executives can make informed decisions about what shows to acquire or produce.
Finally, demand data can also help with subscriber retention and acquisition. By analyzing audience demand for shows, executives can identify which titles are driving engagement and keeping their current subscribers happy, as well as which shows may attract new subscribers to their platform.
In summary, analyzing demand data like that provided for "FBI: International" can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By understanding how demand for a particular show compares in different markets, whether audience demand is growing or shrinking, and what other shows fans of a particular series are interested in, executives can make smarter decisions that increase the chances of a show's success.
FBI: International's travelability to Australia in the last 30 days is 73%, which means that the audience demand for FBI: International is 73% of the demand in its country of origin, United States. Click through to another market to discover how well FBI: International travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s FBI: International is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FBI: International, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for FBI: International in Australia. We provide our partners with smart TV industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.