The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make content decisions, fear not - Fear The Walking Dead is a great example of how audience demand data can inform strategic moves.
Content Valuation: One of the key strengths of demand data is that it can help executives determine how much a title is worth to their platform. Parrot Analytics' content valuation system is based entirely on global demand data, thus providing executives with dollar value contribution of any title across any region. In the case of Fear The Walking Dead's latest statistics, with an outstanding audience demand of 12.0 times the Australian show average over the past 30 days, it's definitely one title worth investing in.
Supply & Demand: Demand data can also help platforms, TV production companies, studio, agencies, or networks locate the best type of content that will be most sought after among their audience. For instance, following the analysis above, it's evident that shows like "The Walking Dead: Dead City," "The Witcher," and "The Walking Dead: World Beyond" are also audience favorites similar to Fear The Walking Dead. Acquiring or producing more content like these titles could be a savvy move.
Franchisability: Since its launch in 2015 and eight seasons later, Fear The Walking Dead has maintained exceptional longevity in audience demand. Its "outstanding" Longevity measurement suggests that the show has been able to keep people engaged over time. This should give production companies or studios the confidence they need to monetize the IP through spin-offs or franchises.
Audience Retention: Fear The Walking Dead has an exceptional reach globally, as evidenced by its high demand in the top 10 global markets. This means that it has the capability of bringing in new subscribers to an OTT platform or helping networks maintain audiences. By continually monitoring its demand data, executives can understand which titles could help them retain viewers, as well as which ones might be losing popularity.
Optimal Release Strategy & Pricing: Peak demand for Fear The Walking Dead spiked in Australia late August 2023. This information is a great insight for TV production companies or SVOD platforms looking to release a title. The executives can decide to launch a title when it is most likely to have the highest demand, ensuring that it's well received when watched by a big audience and justifying the amount invested in the title.
In summary, demand data is a valuable tool in decision-making processes regarding content, acquisition, distribution, and programming strategies. It is a quantitative means to get actionable insights into factors like audience demographics, global trends, and taste clusters. Integrating demand measurement into the analysis and decision-making process can facilitate significant financial savings, ROI evaluation, and early trends identification for entertainment executives.
Fear The Walking Dead's travelability to Australia in the last 30 days is 56%, which means that the audience demand for Fear The Walking Dead is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Fear The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Fear The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fear The Walking Dead, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on Sept. 4, 2023, 2 p.m. PST using global demand datasets from Parrot Analytics for Fear The Walking Dead in Australia. We provide our partners with valuable SVOD insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.