The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be extremely beneficial in making informed content, acquisition, distribution, and programming decisions. The case of "Fire Force" in February 2024 in Australia is a great example of how demand data can help executives make such decisions.
One of the advantages of demand data is the ability to assess content valuation. Using demand data for "Fire Force," executives could determine the show's actual value to their platform in Australia. The Parrot Analytics content valuation system provides an economic valuation approach powered by global content demand and supply. Executives could use this system to determine how much to spend on content, assess the baseline value of a title, and investigate how the show is performing as an acquisition-driving or churn-reducing title.
Another valuable factor that demand data provides is the audience's preferences. Based on the information in the case study, executives could examine which shows in the same genre as "Fire Force" are most popular with the audience. Understanding the audience's preferences can lead to making more informed programming and acquisition decisions for the platform.
Furthermore, executives could use demand data for "Fire Force" to assess its travelability, longevity, momentum, franchisability, and reach. Travelability quantifies a show's international demand relative to its home market. In the case of "Fire Force," the demand for the show in Australia is 28% of the demand in Japan. By analyzing the demand globally, executives could evaluate its performance and decide whether to distribute the show globally or focus on specific regions.
In addition, by examining the top 10 global markets where "Fire Force" is most popular, executives can assess the show's performance in other countries, which is beneficial in making distribution decisions. For example, executives can explore which countries the show has high demand and consider licensing the show in those regions.
Demand data can also help determine the optimal release strategy and pricing of a show. In the case of "Fire Force," executives can determine the show's peak demand, average demand, and its trend over time. Using this information, they can devise a strategy for optimal release and pricing in their respective markets.
In conclusion, demand data is a valuable tool for entertainment executives, and Parrot Analytics has provided a system that enables the evaluation of content valuation, audience preferences, global performance, travelability, longevity, momentum, franchisability, and reach. By analyzing demand data for a TV show like "Fire Force," executives can make more informed decisions on content, acquisition, distribution, and programming for their platform.
Fire Force (炎炎ノ消防隊)'s travelability to Australia in the last 30 days is 22%, which means that the audience demand for Fire Force (炎炎ノ消防隊) is 22% of the demand in its country of origin, Japan. Click through to another market to discover how well Fire Force (炎炎ノ消防隊) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fire Force (炎炎ノ消防隊), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 8 a.m. PST using television demand data from Parrot Analytics for Fire Force (炎炎ノ消防隊) in Australia. We provide our partners with smart television analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.