The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics can provide valuable insights by analyzing audience demand for a particular TV show, such as Firefly.
One of the ways demand data can be used is for content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By analyzing Firefly's demand in Australia, you can understand how much the show is worth in the region, which can help you make informed decisions such as how much to spend on content or how to prioritize content acquisition.
Demand data can also help with subscriber retention and acquisition by identifying which titles are driving engagement and retaining audiences. For example, using demand data, you can assess Firefly's ability to drive subscriptions and mitigate churn in Australia. With an exceptional demand for Firefly in Australia, you can determine that this title should be considered a strategic asset for a streaming platform in the region.
Demand data also powers Parrot Analytics' Travelability, which can help with global SVOD expansion. Since Firefly's worldwide audience demand is outstanding, and its Travelability is also outstanding, you can contemplate whether to produce or acquire content that will appeal to international markets.
By analyzing the top 10 global markets with the highest demand for Firefly, you can understand how the show is doing in comparison to average TV shows across different markets. Additionally, you can determine which platforms to target for distribution in different regions to optimize the reach of the content.
Suppose you wanted to monitor how a TV show is doing in comparison to other shows available on the market. In that case, demand data can help you conduct competitive benchmarking studies. By assessing how much audience demand Firefly has in comparison to other shows in the same drama genre, Parrot Analytics found that Firefly has higher demand than 99.4% of all drama titles in Australia.
Finally, momentum answers questions like how effective a marketing campaign is around a show and whether the show is part of the cultural zeitgeist. As Firefly's momentum is outstanding, it indicates that it is resonating with audiences and may potentially become part of the cultural zeitgeist.
In conclusion, Firefly's demand data analysis can provide valuable insights for executives in the TV industry. By analyzing audience demand, you can understand how content is performing, prioritize content acquisition, determine global marketing strategies, identify new market opportunities, and ultimately make informed strategic decisions.
Firefly's travelability to Australia in the last 30 days is 28%, which means that the audience demand for Firefly is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Firefly travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Firefly), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Firefly is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Firefly, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 4:42 a.m. PST using global tv demand analytics from Parrot Analytics for Firefly in Australia. We provide our partners with smart content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.