The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive, the March 2024 performance of "First Dates (UK)" in Australia shows how demand data can help inform content acquisition, distribution, and programming decisions. One way to use demand data is to assess the monetary value of a show. For instance, a demand-based economic valuation system can reveal "how much a title drives engagement across the rest of the catalog": a key factor in content valuation.
In regards to "First Dates (UK)," it's clear that the show has strong demand in Australia with 4.0 times the audience demand of the average show over the last 30 days. This demand data can provide insight into how much this show might be worth to an acquisition team, for instance.
Additionally, analyzing the top 10 global markets transforms the analysis into assessing the global appeal of a show. In the case of "First Dates (UK)," we see that the series "outperforms the demand of the average TV show (1x) in each of these markets" and that the show's "number one" market is in the UK. This means the heightened demand across these regions can inform acquisition decisions and even tailoring the marketing strategy for said show in those markets.
Building on the above, other insights can be drawn from the performance data. For instance, "First Dates (UK)" has good momentum in Australia, with a 51.3% increase in audience demand during March. This rise in demand can be valuable for content decisions. For instance, if this particular genre of programming is being targeted by the network, then adding "First Dates (UK)" could lead to increased audience retention and acquisition. Additionally, the fact that audiences like other shows such as "Diners, Drive-Ins and Dives", "Law & Order", and "Shark Tank" can be used to inform programming decisions or to consider potential cross-promotion opportunities.
Lastly, it's worth noting that the Parrot Pulse and the show's season profile data provides more context around the show's long-term performance and whether the show has continued potential. The demand data for "First Dates (UK)" in Australia was 56% of the demand in its country of origin, the United Kingdom. This means assessing the global appeal of the show, which can be used to inform the decision about rolling out the show in a new market. The season profile over the years signals an audience desire for the format -- which can inform development and financing decisions of similar shows.
Overall, demand data can power informed decision-making regarding content valuation, distribution, acquisition, programming, and other industry activities. By analyzing the demand data for "First Dates (UK)," TV executives and network managers can be better prepared to understand how the show performs globally, assess its commercial viability, and make strategic content decisions.
First Dates (UK)'s travelability to Australia in the last 30 days is 60%, which means that the audience demand for First Dates (UK) is 60% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well First Dates (UK) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s First Dates (UK) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for First Dates (UK), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for First Dates (UK) in Australia. We provide our partners with smart TV know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.