The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make informed content decisions or acquisition, distribution, or programming decisions. The analysis of "Flaked" for the month of March 2024 in Australia can help illustrate how demand data can be used to inform such decisions.
Firstly, content valuation is a key aspect of decision making for entertainment executives. Demand data can be used to determine the economic value of a title, to any platform, in any region. The demand for "Flaked" in Australia is good, meaning it is worth something in Australia. With 2.6 times the audience demand of the average show in Australia over the last 30 days, demand for "Flaked" is above average. The show is achieving a higher demand than 97.6% of all romance titles in Australia, emphasizing its popularity among the romance genre. The show also ranks at the 97.6th percentile in the romance genre, indicating it has higher demand than 97.6% of all romance titles in Australia.
Demand data also informs supply and demand decisions. Entertainment executives can leverage demand data to identify emerging trends or opportunities in the market and decide on what type of content exhibits opportunity to acquire or produce. For instance, the analysis shows that other shows that fans of "Flaked" also like include "Swamp People", "Digimon: Digital Monsters (デジモンアドベンチャー)", "His Dark Materials", "Graves", "Marlon", "The Crown", "Bizarre Foods With Andrew Zimmern", "American Auto" and "Game Of Thrones". This insight can help executives at OTT platforms or TV production companies identify which types of content their audiences would like, helping them decide what type of content they should produce or acquire.
Demand data can also help entertainment executives understand and segment their audience better. Affinity analysis can help executives identify the best talent, brand, or TV shows to expand their audience. Parrot Analytics' AI-powered system can cluster viewers based on taste, providing insights into what fans of a particular series or genre are also likely to watch. For "Flaked," audience demand for the show has decreased by 40.6% during March 2024 in Australia. This insight underscores the importance of executives at OTT platforms or content distributors working to identify and rectify the reasons behind the decrease in demand.
Demand data can also provide insights into the global appeal of a title. In the case of "Flaked," while its worldwide audience demand across all platforms is okay, its travelability is poor. The demand for "Flaked" in Australia was 57% of the demand in the United States, the country of origin for the show. This insight illustrates the potential market opportunity that exists for the international distribution or licensing of certain content.
Lastly, demand data can inform creative decisions like the optimal release strategy, pricing, and pre-release marketing. With insights into where in the world a title is in-demand, entertainment executives can devise creative distribution and pricing strategies that can maximize the content's revenue potential. For "Flaked," demand spiked in late March 2024 for Australia, which could imply that the producers of the show engaged in specific marketing tactics or created new promotion. Such insights can help entertainment executives optimize their marketing campaigns ahead of a premiere or as part of a re-engagement campaign.
In conclusion, Parrot Analytics' demand data can help entertainment executives identify global trends, be more informed on the global value of their content, and optimize their content acquisition or production strategies. Demand data can help executives make more informed decisions on content acquisition, distribution, or programming and maximize their content's potential.
Flaked's travelability to Australia in the last 30 days is 44%, which means that the audience demand for Flaked is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Flaked travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Flaked.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Flaked from partners like Netflix.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Flaked? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Flaked. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Flaked), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Flaked, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Flaked is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Flaked, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Flaked in Australia. We provide our partners with meaningful TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.