The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have access to demand data that can help you make more informed content decisions. Demand data is a powerful tool that can be used to gauge the popularity and success of TV shows. Let's take a closer look at how demand data can be applied in the context of "From."
One key use of demand data is to assess content valuation. By analyzing demand, you can determine how much a title is worth and how much of its value is being driven by demand for specific elements, such as its stars or genre. "From" has strong demand in Australia, with 4.5 times the audience demand of the average show over the last 30 days. By measuring the dollar value contribution of any title to any platform in a specific region, you can determine the ROI of a specific title for any given platform.
Demand data can also help inform programming and acquisition decisions. By examining the top 10 global markets where "From" is most in-demand over the last 30 days, you can gain insights into which audience segments are responding most positively to the show. Additionally, you can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Further, demand data can also be helpful in optimal release strategies and pricing plans. As we can see, "From" had a demand spike in mid-October, which can be an indication of a successful promotional campaign. Analysis of the trend can help to optimize promotional campaigns for future releases, whether that be with different platforms or series, and pinpoint geographic location to target their audience effectively.
You can leverage demand data to help with decisions concerning supply and demand. It can help identify which type(s) of content exhibit an opportunity to acquire or produce and which shows are expected to perform well in the future. The demand data can also be used for acquisition decisions, for instance, to identify opportunities for distribution of the content globally and uncover under-monetized titles for new distribution opportunity markets.
Finally, demand data can also help uncover new marketing opportunities and partnerships. For instance, by using Parrot Analytics' affinity analysis, one can find out which talent or brand can best partner with them to expand a show's audience and sustain demand over time.
Overall, as demonstrated by the example of "From," using demand data for content valuation, programming, acquisition and distribution decisions can assist entertainment executives in making more informed decisions and achieving greater success with their content.
From's travelability to Australia in the last 30 days is 37%, which means that the audience demand for From is 37% of the demand in its country of origin, United States. Click through to another market to discover how well From travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Epix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as From.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as From from partners like Epix.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for From? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Epix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Epix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as From. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Epix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. From), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Epix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as From, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Epix‘s From is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for From, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Nov. 30, 2023, 1:02 p.m. PST using analytics from Parrot Analytics for From in Australia. We provide our partners with valuable television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.
Argentina
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
