The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have access to demand data that can help you make more informed content decisions. Demand data is a powerful tool that can be used to gauge the popularity and success of TV shows. Let's take a closer look at how demand data can be applied in the context of "From."
One key use of demand data is to assess content valuation. By analyzing demand, you can determine how much a title is worth and how much of its value is being driven by demand for specific elements, such as its stars or genre. "From" has strong demand in Australia, with 4.5 times the audience demand of the average show over the last 30 days. By measuring the dollar value contribution of any title to any platform in a specific region, you can determine the ROI of a specific title for any given platform.
Demand data can also help inform programming and acquisition decisions. By examining the top 10 global markets where "From" is most in-demand over the last 30 days, you can gain insights into which audience segments are responding most positively to the show. Additionally, you can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Further, demand data can also be helpful in optimal release strategies and pricing plans. As we can see, "From" had a demand spike in mid-October, which can be an indication of a successful promotional campaign. Analysis of the trend can help to optimize promotional campaigns for future releases, whether that be with different platforms or series, and pinpoint geographic location to target their audience effectively.
You can leverage demand data to help with decisions concerning supply and demand. It can help identify which type(s) of content exhibit an opportunity to acquire or produce and which shows are expected to perform well in the future. The demand data can also be used for acquisition decisions, for instance, to identify opportunities for distribution of the content globally and uncover under-monetized titles for new distribution opportunity markets.
Finally, demand data can also help uncover new marketing opportunities and partnerships. For instance, by using Parrot Analytics' affinity analysis, one can find out which talent or brand can best partner with them to expand a show's audience and sustain demand over time.
Overall, as demonstrated by the example of "From," using demand data for content valuation, programming, acquisition and distribution decisions can assist entertainment executives in making more informed decisions and achieving greater success with their content.
From's travelability to Australia in the last 30 days is 37%, which means that the audience demand for From is 37% of the demand in its country of origin, United States. Click through to another market to discover how well From travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Epix‘s From is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for From, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Nov. 30, 2023, 1:02 p.m. PST using analytics from Parrot Analytics for From in Australia. We provide our partners with valuable television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.