The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you face numerous challenges in making key decisions regarding content acquisition, distribution, and programming. One of the most powerful tools at your disposal is demand data, which can provide granular insights into the popularity and relevance of specific TV shows to your target audience. "Futurama" is an excellent example of how demand data can be used to make data-driven decisions.
Content valuation involves assessing the economic value of TV shows by analyzing demand data. Multiple questions arise that can be answered only by performing such analysis. For example, executives can determine a content's baseline value, its ability to drive subscriptions, mitigate churn, and estimate cannibalization. They can also assess the value of exclusivity. By using demand data, executives can quantify the marginal revenue contribution, gauge the value of a content library, and identify strategic assets. In this case, we observe that "Futurama" has an audience demand of 14.2 times the title average. That means its demand contributes significantly to any platform where it's hosted, which indicates its high valuation.
Entertainment executives can use demand data to make smarter strategic decisions. For example, they can leverage demand data to identify where a show is most popular, what genres are trending, which elements resonate with the audience, or which shows are most in demand in a particular region. In the case of "Futurama," we see how demand data informs this strategic decision making process. We observe that audience demand for the show has decreased in Australia by 6.8% during January. However, the demand spiked at the end of January, indicating a potential trend of new popularity. Moreover, Futurama's worldwide audience demand across all platforms is high, which implies that it has a global appeal. Its travelability, longevity, momentum, franchisability, and reach are all exceptional, indicating a potential for spin-offs or franchises in new markets.
Demand data is also useful in optimizing pre-release marketing campaigns for new shows or upcoming productions. Entertainment executives can use demand data to gauge the level of interest in a particular show, analyze its momentum, determine its pre-release prominence, or identify potential cultural zeitgeists. By analyzing the demand data for "Futurama," we can identify its popularity with fans of "The Simpsons," "Family Guy," and "What We Do In The Shadows". Executives could capitalize on this information by integrating popular cross-over events.
Finally, entertainment executives can use demand data to inform distribution decisions. By analyzing viewer data from different markets, executives can identify where there is demand for a particular show. In the case of "Futurama," the show has higher demand in the US and Canada than in Australia, implying further exploration of interest among viewers in those regions. By using demand data to understand where a show is most in demand, executives can make better-informed decisions regarding distribution and marketing strategies.
Futurama's travelability to Australia in the last 30 days is 52%, which means that the audience demand for Futurama is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on Feb. 23, 2024, 1 p.m. PST using global demand analytics from Parrot Analytics for Futurama in Australia. We provide our partners with smart television industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.