The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how essential it is to acquire, invest, or distribute content that has a high demand, that can drive engagement across the platform and that can retain audiences. This is where Parrot Analytics' demand data can provide valuable insights for your content decisions.
For instance, let's look at "Ghost Adventures: Screaming Room" in Australia using Parrot Analytics' demand data. With 2.2 times the audience demand of the average show in Australia over the last 30 days, you can infer that the show is doing well in this market. In terms of content valuation, you can use this information to calculate the dollar value contribution of this title to your platform or distribution company.
Additionally, you can use demand data to determine the show's travelability, longevity, momentum, franchisability, and reach. Travelability measures a show's international demand relative to its home market. In the case of "Ghost Adventures: Screaming Room," its travelability is poor. However, its longevity and momentum are okay, meaning audience demand for the show has been maintained over time, and its pace of growth is acceptable.
Furthermore, you can also use Parrot Analytics' demand data to do competitive benchmarking among other shows available in the market. You can see which titles are popular and how they compare in terms of audience demand and rank. You can use this information to determine how much you should spend on acquiring content. In the case of "Ghost Adventures: Screaming Room," you can compare its audience demand in Australia with other documentaries available in the market. The show outperforms 97.4% of all documentary titles in Australia, which means it is highly in demand.
Demand data can help you determine the show's potential to drive subscriptions and mitigate churn. Using demand data, you can estimate how much ROI this title can bring to your platform, and how it can help you to acquire or retain subscribers. You can also identify gaps in the market by using demand data to map local whitespace and determine the most popular genres in your local market, which can help you to acquire or produce relevant content.
Finally, you can use demand data to inform your pre-release marketing strategy and optimize your marketing campaign ahead of the premiere. You can also use it to power discovery and recommendations, which can help ensure that your content is being seen by the right audience on your platform.
In conclusion, as an entertainment executive, Parrot Analytics' demand data can provide valuable insights that drive informed content decisions. It can enable you to quantitatively measure the dollar value of any title, to any platform, in any region and identify opportunities for global expansion. Furthermore, it can quantify the platform-specific marginal revenue contribution of any title and determine how effectively your marketing campaigns are resonating with audiences. By making informed decisions, you can maximize your content investments and retain and grow your audience.
Ghost Adventures: Screaming Room's travelability to Australia in the last 30 days is 27%, which means that the audience demand for Ghost Adventures: Screaming Room is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Ghost Adventures: Screaming Room travels internationally.
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Acquire the best shows from partners such as travel channel to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ghost Adventures: Screaming Room), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as travel channel by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ghost Adventures: Screaming Room, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s Ghost Adventures: Screaming Room is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ghost Adventures: Screaming Room, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Ghost Adventures: Screaming Room in Australia. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.