The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides valuable insights that help entertainment executives make informed content, acquisition, distribution, and programming decisions. In this case, analyzing demand data for Gogglebox: UK can reveal its current demand, performance, and potential in the global market.
First, demand data can be used for content valuation to determine the value of a show and how much to invest in it. By using global content demand and supply indicators, executives can quantify the specific marginal revenue contribution for a title and analyze how it drives engagement across the rest of the catalog on their platform. Analyzing Gogglebox: UK's demand in Australia, where it has 2.5 times the audience demand of the average show and a rank of #722, can help executives understand the show's current worth to their platform, and whether it has potential for higher value. In addition, by examining Gogglebox: UK's demand in other global markets, it is possible to understand the show's international demand potential.
Second, demand data helps entertainment executives understand the performance of a given show. For example, by analyzing Gogglebox: UK's demand in Australia, we can see that demand has been decreasing recently. It went from 3.3 times the average over the last 90 days to 2.5 times the average in the last 30 days. This indicates the show's current popularity and may suggest that its value is declining. Analyzing the demand spikes of a show during certain periods, like the one that occurred in late February 2024 for Gogglebox: UK, can also provide insights into how it is performing at a given time.
Third, demand data can help with programming decisions and scheduling for a specific show. For instance, understanding the genre in which a show performs well can inform executives of which shows to pair with Gogglebox: UK for the best results. In February 2024, Gogglebox: UK ranked at the 97.8th percentile in the documentary genre. Executives could use this information to evaluate which shows would complement Gogglebox: UK's style while still achieving high demand performance.
Fourth, we can use demand data for acquisition decisions, assess the value of a show, and compare it against other titles available in the market. By examining the top 10 global markets where Gogglebox: UK is most in-demand over the last 30 days, we find that this show outperforms the demand of the average TV show in each of these markets. The show achieved good audience demand of 6.7x in Hong Kong SAR China. Such insights can be used by production and distribution companies while evaluating whether to license the show for other markets and platforms.
Lastly, identifying which shows have similar fanbases can be valuable. In February 2024, fans of Gogglebox: UK also liked shows such as "Frasier (2023)", "Gold Rush", "The Great British Bake Off", "Gogglebox Australia", "Culprits", "Squid Game: The Challenge", "The Voice (GB)", "Shetland," and "Killer Cases." This type of information can help executives understand the taste clusters of their audience and inform decisions about acquiring and producing similar shows for better sustainability, audience retention, and subscriber growth.
In conclusion, by analyzing demand data and exploring questions related to content valuation, IP valuation, franchise potential, marketing optimization, competitive benchmarking, supply and demand, and more, entertainment executives can make more informed decisions when it comes to content acquisition, production, distribution, and programming. The case of Gogglebox: UK in Australia is an excellent example of how demand data can provide valuable insights and inform strategic decision-making to drive successful outcomes.
Gogglebox: UK's travelability to Australia in the last 30 days is 52%, which means that the audience demand for Gogglebox: UK is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Gogglebox: UK travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Gogglebox: UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gogglebox: UK, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Gogglebox: UK in Australia. We provide our partners with deep SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.