The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are always under pressure to make well-informed decisions that will drive growth and profits. One way to accomplish this is through the use of demand data. Take, for instance, the case of "Gold Rush: The Dirt" in February 2024, where audience demand for the show in Australia rose by 86.4%. By assessing the various dimensions in which demand data can be analyzed, executives can make sound decisions in content acquisition, programming, and distribution that will translate to success for their businesses.
Firstly, content valuation. This is a key area where demand data is useful in determining the value of a title or library to a platform. In the case of "Gold Rush: The Dirt," the show's demand data shows that it has 3.0 times the audience demand of the average show in Australia, indicating good demand that is increasing recently. Furthermore, its peak rank of #474 in Australia and an upward movement of 287 spots during February in Australia are signs of a show with strong momentum in the market.
Secondly, scaling and targeting strategies based on demand. By analyzing the show's affinity analysis and the preferences of its fans and similar shows, industry players can create targeted marketing strategies that drive viewership. In the case of "Gold Rush: The Dirt," we can see that fans of the show also like "Wicked Tuna," "Aussie Gold Hunters," and "Deadly Women." This information can be used to develop marketing campaigns targeting fans of these shows.
Thirdly, evaluating performance metrics. Executives can use demand data to evaluate performance metrics such as travelability, longevity, momentum, franchisability, and reach. The Parrot Pulse for "Gold Rush: The Dirt" provides an independent measure of its global performance across these dimensions and shows that the show has good momentum in Australia. Further analysis shows "Gold Rush: The Dirt" underperforms in travel ability and franchisability, which could be an opportunity for improvement, and its reach is okay.
Fourthly, global expansion strategy development. Executives can analyze the demand data for a show and potentially identify new markets to expand the content distribution. If we take the example of "Gold Rush: The Dirt," we can see that Switzerland is the TV series' number one market globally, and Canada ranks second in terms of demand, followed by some European countries and Japan. This information can be useful to executives when it comes to deciding which markets to expand their content distribution.
Lastly, demand data can be used to make acquisition and distribution decisions. Based on its high audience demand in Australia in February 2024, any company interested in acquiring "Gold Rush: The Dirt" may find this a worthy investment. Additionally, given its global appeal, it may make sense to distribute the show on platforms that target audiences in the different countries with high demand.
In conclusion, by examining the various dimensions of demand for a show like "Gold Rush: The Dirt," it's clear demand data can provide critical insights into content valuation, scaling and targeting strategies, evaluating performance metrics, global expansion, and acquisition and distribution decisions. Utilizing demand data properly can make a significant difference in the success of entertainment businesses across the board.
Gold Rush: The Dirt's travelability to Australia in the last 30 days is 151%, which means that the audience demand for Gold Rush: The Dirt is 151% of the demand in its country of origin, United States. Click through to another market to discover how well Gold Rush: The Dirt travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Gold Rush: The Dirt.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Gold Rush: The Dirt from partners like Discovery Channel.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Gold Rush: The Dirt? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gold Rush: The Dirt. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gold Rush: The Dirt), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gold Rush: The Dirt, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Gold Rush: The Dirt is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush: The Dirt, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Aftershow), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 4:34 p.m. PST using global television demand datasets from Parrot Analytics for Gold Rush: The Dirt in Australia. We provide our partners with far-reaching TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.