The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. By analyzing a show like "Gomorrah" and understanding its performance across different metrics, you can make strategic decisions based on audience demand.
Demand data can provide insights into the relative popularity of a title compared to other shows. According to the analysis of "Gomorrah" for the month of October 2023 in Australia, the show had a demand of 2.4 times the audience demand of the average show in Australia over the last 30 days, indicating good demand. In addition, this show is performing better than other shows in the drama genre in Australia, having higher demand than 95.9% of them. Understanding a show's popularity and where it ranks can help executives determine its potential value and decide to invest in it.
Demand data can also highlight audience preferences, allowing TV executives to make informed content decisions. By analyzing the shows that the fans of "Gomorrah" also like, such as "Game of Thrones" and "The Mandalorian," executives can get ideas for similar content that could also be popular. By understanding what the audience is looking for in terms of genre or tone, executives can tailor their content acquisition or development decisions to meet those needs.
Through analyzing the travelability of "Gomorrah," executives can evaluate its international performance. For example, the show's demand in Australia was only 11% of the demand in Italy, where it originated. Using data on audience demand in various geographic locations, executives can determine which markets are the most promising for content distribution or acquisition.
Franchisability and longevity are two other metrics related to demand data that can inform content investment decisions. The franchisability of a show, or its potential for spinoffs or other extensions, can be measured using demand data. A show with a high demand can be a good indication that it has long-term potential. Alternatively, examining the momentum of a show, or its pace of growth, can help executives predict whether it will continue to be successful in the future. By understanding whether a show has staying power or is just a passing trend, executives can make informed decisions on whether to invest in this show's future seasons or in a spinoff.
Finally, a show's reach can be measured through demand data. If a show has high demand in a certain demographic or geographic area, it can indicate that advertising and marketing campaigns could be tailored specifically to this audience to help attract new viewers.
In conclusion, demand data is critical for making informed decisions about content acquisition, development, and distribution. By understanding how a title is performing in different regions and across various metrics like franchisability, longevity and reach, TV executives can make data-driven decisions that are more likely to be successful. It can also help in content valuation, where Parrot Analytics' content valuation system uses demand data to calculate the ROI and dollar value contribution of any title.
Gomorrah's travelability to Australia in the last 30 days is 9%, which means that the audience demand for Gomorrah is 9% of the demand in its country of origin, Italy. Click through to another market to discover how well Gomorrah travels internationally.
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Acquire the best shows from partners such as Sky Atlantic to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gomorrah), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s Gomorrah is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gomorrah, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Gomorrah in Australia. We provide our partners with deep subscription-video-on-demand insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.