The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the value of using demand data cannot be overemphasized, especially when it comes to decision-making in content valuation, acquisition, distribution, and programming. Using the example of 'Good Omens' in Australia for the month of March 2024, we can see how demand data can be used to make more informed decisions.
For instance, we can use demand data to determine how well a show is doing in a particular region or market. In Australia, "Good Omens" has been outstanding with 12.6 times the audience demand of the average show, indicating that the audience loves the show. Similarly, we can use demand data to understand the show's ranking within its genre and how it fares against other shows. "Good Omens" ranks at the 99.5th percentile in the comedy genre, indicating that it has higher demand than 99.5% of all comedy titles in Australia.
Using demand data can also help us understand how well a show is doing over time and in comparison to other shows. For instance, "Good Omens" experienced a demand spike in early March, and although its demand has been decreasing over the last 90 days, it still outperforms most shows in Australia. Furthermore, we can use demand data to understand the show's travelability, momentum, franchisability, and reach - all of which provide insights into the show's global performance and potential spin-offs.
As an executive, demand data can also help us with acquisition decisions and identifying shows that resonate with our current and potential audience. For example, we can use demand data to compare "Good Omens" with other shows that fans of the series also like. This information can be useful when deciding on which shows to acquire, produce, or distribute.
Besides valuing content, using demand data can also help executives in programming decisions. The show's travelability metric tells us that "Good Omens" has exceptional international demand relative to its home market. Therefore, we can use demand data to decide on the best release strategy and pricing for the show in other parts of the world.
In conclusion, demand data is a valuable resource that TV executives can use to make informed decisions across the value chain. From understanding audience preferences to valuing content, and making programming decisions, the insights we gain from leveraging demand data can help us make the best decisions. In the case of "Good Omens," we can see that the show has been performing well in Australia, and executives can use the insights gained from demand data to make better decisions related to acquisition, distribution, and programming of the show.
Good Omens's travelability to Australia in the last 30 days is 59%, which means that the audience demand for Good Omens is 59% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Good Omens in Australia. We provide our partners with meaningful SVOD analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.