The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data such as that provided for "Good Omens" can be an essential tool. In this case, the demand data reveals "Good Omens" to be an extremely popular show in Australia. The show has reached the peak rank of #1 in Australia, indicating a significant level of demand among audiences.
Content valuation is also an important application of demand data, providing answers to questions such as "How much is my series worth?" and "What is the baseline value of a title?" By using Parrot Analytics' content valuation system, we can see the dollar value contribution of "Good Omens" to any platform, in any region. This type of information is invaluable for entertainment executives looking to make informed acquisition and distribution decisions.
In terms of programming decisions, looking at the demand for similar shows can be helpful in identifying potential audience overlaps for marketing purposes. In the case of "Good Omens," popular similar shows include "The Witcher" and "The Mandalorian". This information can help executives to make strategic marketing and programming decisions to help grow and retain their audience.
Demand data can also inform decisions around content production, allowing executives to assess what type of content exhibits opportunity to produce or acquire. For example, by examining trends in genre preferences among audiences, executives might choose to produce more content in those genres that are particularly popular at the moment, while stepping back from genres that are falling out of favor.
Lastly, the performance of a show on a rolling year basis compared to the last 30 days can indicate changes in popularity, which can inform decisions around the release strategy and pricing of a title. In the case of "Good Omens," its average demand over a rolling year was 6.9 times the average, compared to 31.1 times the average over the last 30 days. This suggests that the show has become increasingly popular in recent times and may be worth further investment and promotion.
In conclusion, demand data is a valuable tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. By examining data for a show like "Good Omens," executives can gain valuable insights into audience demand, content valuation, and potential audience overlaps, helping them to grow and retain their audience in a rapidly changing entertainment landscape.
Good Omens's travelability to Australia in the last 30 days is 71%, which means that the audience demand for Good Omens is 71% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Oct. 2, 2023, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Good Omens in Australia. We provide our partners with deep television series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.