The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' global content demand data can help entertainment executives make informed decisions on content acquisition, distribution, and programming. Taking "Gossip Girl (2021)" as an example, let's have a look at how demand data can help executives in making more informed content decisions.
Content Valuation: The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. For "Gossip Girl (2021)," the good demand of 5.8 times the average show in Australia over the last 30 days indicates its monetary value within the region. Executives can use this data to make informed content valuation decisions.
Global Appeal: The demand data enables executives to assess how popular a title is globally. The show's excellent demand ratings across the top 10 markets is a testament to the show's global appeal. The data shows that the series outperformed the average TV show in multiple markets such as Canada, France, Switzerland, Bulgaria, United Kingdom, Italy, and China.
Programming Decisions: Knowing which shows fans of "Gossip Girl (2021)" are consuming will help executives to make programming-related decisions for the series. For instance, they could use this information to influence the choice of shows promoted while airing "Gossip Girl (2021)." Showrunners may also consider incorporating elements of top-rated shows preferred by fans to increase the demand for their series.
Marketing Decisions: Parrot Analytics' data can help executives optimize their marketing strategies by understanding how effective marketing campaigns are alongside shows, and identifying the most effective campaigns. For "Gossip Girl (2021)," momentum data indicates that the pace of growth is good, and executives can further examine the show's peak points to determine the exact marketing campaigns implemented that caused such spikes in demand.
Distribution Decisions: Travelability data provides insights into the level of international demand for a show relative to its home market. With its good travelability ratings, "Gossip Girl (2021)" is a show with strong international appeal. Executives can leverage the travelability data to make informed decisions on selecting the best distribution channels for the show and targeting specific regions.
Audience Retention and Acquisition: Data on audience demand helps executives determine how much a show is worth to a streaming service based on its ability to drive subscriptions and mitigate churn. From the data presented, audience demand for the show has been increasing recently, which suggests that viewership is expected to rise in the mid to long-term. Thus, executives can leverage this data to influence decisions on investing more into the show, retaining existing customers, and acquiring new ones.
Content Development: Demand data helps executives make informed decisions on content acquisition and production. They can identify trends and storylines with the most opportunity to acquire or produce new content. They can also use data on which genres are popular globally to increase the efficacy of their content development strategies. Additionally, knowing the most popular talent or brand to expand the show's audience can help guide executives in producing content that resonates with viewers.
To summarize, Parrot Analytics' demand data helps entertainment executives make informed decisions when making content acquisition, distribution, programming, and marketing decisions. Using data on demand and utilizing Parrot Analytics' content valuation system, executives can make informed decisions to increase the monetary value of their shows.
Gossip Girl (2021)'s travelability to Australia in the last 30 days is 95%, which means that the audience demand for Gossip Girl (2021) is 95% of the demand in its country of origin, United States. Click through to another market to discover how well Gossip Girl (2021) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Gossip Girl (2021) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gossip Girl (2021), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 1:59 p.m. PST using global demand content analytics from Parrot Analytics for Gossip Girl (2021) in Australia. We provide our partners with meaningful content capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.