The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive making content, acquisition, or distribution decisions, demand data can be your best source of information. Parrot Analytics’ content valuation system, which leverages demand data, can help identify how much revenue a series can bring in and how much a particular title is worth. Our system can help answer questions related to the value of content, including the question of how much a show is worth.
Looking at the analysis of the show "Gossip Girl" in March 2024 in Australia, we see that it has increased in demand recently and has been gaining popularity. It has 3.3 times the audience demand of the average show in Australia during the last 30 days. This is considered good, as only 8.6% of all TV shows are in this tier in terms of demand. Moreover, the demand for the show increased by 27.0% in Australia during March 2024.
Additionally, "Gossip Girl" has done exceptionally well in maintaining audience demand over time, as measured by its longevity and momentum dimensions. Parrot Analytics’ content understands the show's demand-based performance measurements across six dimensions. The Parrot Pulse provides an independent measure of the show's global performance, and the show has outstanding performance across all six dimensions, including reach, franchise potential, and travelability.
Our system not only answers questions about the show's popularity, but it also provides information about the show's audience and can be used to help facilitate licensing or distribution strategies. As a case in point, in looking at the top 10 global markets where "Gossip Girl" has been the most in-demand, we find that it has outperformed the demand of the average show in each of these markets.
Entertainment executives have to make decisions concerning supply and demand quite often. As such, demand data can show them what kind of content they should produce or acquire. When evaluating content, executives might ask questions like, "What types of shows are currently popular and what should we invest in?" or "What kind(s) of content will consumers pay for?" Demand data can answer these questions by analyzing what kinds of titles people are clamoring for across a region or globally.
Demand data can also help entertainment executives determine what makes a series successful and how they can optimize their marketing campaigns before a show premieres. By tracking viewing preferences and behavior, executives can additionally identify taste clusters where specific audience preferences occur, informing the decision-making process around programming in future. They can also identify gaps in the market, undersupplied genres, or sub-genres that are in demand but not available on any platform in a particular region.
Overall, as an entertainment executive, you can leverage demand data in your content, licensing, distribution, acquisition, and programming decisions to inform decisions at every stage of a show's lifecycle. Demand data can help you make more informed decisions that lead to better content valuations, driving ROI and end-usership.
Gossip Girl's travelability to Australia in the last 30 days is 22%, which means that the audience demand for Gossip Girl is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Gossip Girl travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gossip Girl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Gossip Girl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gossip Girl, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Gossip Girl in Australia. We provide our partners with essential SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.