The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, using demand data can help you make informed acquisition decisions. Looking at the case of "Gotham Knights," we see that its audience demand in Australia is good, with 4.4 times the demand of an average show. Using Parrot Analytics' content valuation system allows you to see how much a title is worth to a streaming platform in any region. You can also estimate the value of a title's content library to the platform over time, and assess its ability to drive subscriptions and mitigating churn.
Analyzing audience demand data can help with decisions concerning supply and demand, potentially revealing hidden opportunity markets for content distribution. It can also help with subscriber retention and acquisition by assessing which titles should be bought or produced to keep existing audiences happy or to attract new subscribers.
An entertainment executive can use the global demand data on "Gotham Knights" to make strategic decisions and optimize content solutions. The demand data indicates that it is more popular in some markets than others, and that the show may outperform demand of the average TV-show in other markets. The insight that "Gotham Knights" is most in-demand globally in Germany and followed by the United States, can inform distribution and marketing decisions for the show.
One way to use demand data is to track historical demand for the show, and the growth rate of the show's audience demand. Examining this data helps to determine if a show has the potential to maintain high demand in the long-term or if demand is decreasing over time. For example, the report indicates that during the month of January 2024, audience demand for "Gotham Knights" has increased by 4.3% in Australia, and that it peaked at 5.2 times the title average in the last 30 days. This suggests that while there has been a recent dip in demand, the show may still have room for growth.
Finally, by using demand data to inform pre-release marketing decisions, executives can optimize their marketing campaigns by identifying the target audience and understanding their preferences. This can be achieved by analyzing the demand data on "Gotham Knights" to answer questions such as: What type of content is in demand?; How popular is "Gotham Knights" relative to the title average in different markets?; Which other TV show genres are resonating with the audience? The insights revealed by demand data can inform programming and distribution decisions, enabling executives to place the right content in front of the right people at the right time, to drive subscriptions and reduce churn.
Gotham Knights's travelability to Australia in the last 30 days is 51%, which means that the audience demand for Gotham Knights is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Gotham Knights travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gotham Knights), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as The CW by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gotham Knights, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Gotham Knights is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gotham Knights, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on Feb. 23, 2024, 1 p.m. PST using global demand analytics from Parrot Analytics for Gotham Knights in Australia. We provide our partners with far-reaching OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.