The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can leverage demand data to make more informed decisions about content acquisition, distribution, and programming. Demand data can help you identify popular titles, understand audience preferences, evaluate shows' longevity, and assess their potential to drive subscriber acquisition and retention. Let's examine the demand data for "Gruen" to illustrate how it can inform content decisions.
Firstly, you can use demand for "Gruen" to determine the title's value to potential buyers or acquirers. Parrot Analytics' content valuation system is based on demand data, and it can help you calculate the value of "Gruen" to any platform in any region. With 10.5 times the audience demand of the average show in Australia over the last 30 days, "Gruen" has outstanding demand, which translates to high value. You can use this demand data to estimate how much to spend on content, calculate the ROI a specific title will bring for any given platform, and assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, examining demand for "Gruen" in specific regions can inform regional content strategies. For example, "Gruen" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. The show achieved outstanding audience demand of 1.8x in Australia, which is "Gruen"'s number one market globally. You can use this data to identify regions where there is opportunity to acquire or produce content, map local whitespaces, and optimize release strategy and pricing.
Thirdly, you can use demand for "Gruen" to understand audience preferences and trends. For example, by analyzing the top 10 shows that "Gruen" fans also like, you can identify popular titles with overlapping audiences and consider acquiring similar content. During March, audience demand for "Gruen" increased in Australia by 29.9%, which can indicate an upcoming production that is optimized for success. You can also use demand data to understand what genres are resonating most with your current audience and what genres you should focus on to attract new subscribers to your SVOD service.
Lastly, you can use demand data to monitor the performance and potential of "Gruen" over time. By comparing the performance of "Gruen" on a rolling year basis vs the last 30 days, we can see that its peak demand was 11.6 times the average over the course of the entire year, and it peaked at 12.7 times the average in the last 30 days, which is a 9.0% increase. This suggests the show is experiencing increased popularity. Additionally, examining the show's longevity and momentum metrics can indicate its potential to maintain high demand over time or grow its audience.
In conclusion, demand data can provide valuable insights to entertainment executives working in various roles. By leveraging demand data to inform content decisions, you can make more informed strategic decisions and optimize the potential of your content library. With Parrot Analytics' content valuation system, you can even quantify the value of your content to any platform in any region.
This is Gruen's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gruen travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gruen), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Gruen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gruen, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Gruen in Australia. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.