The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be a valuable tool in making informed content decisions. Examining the example of "Harley Quinn" in August 2023 in Australia, we can see a range of insights that can be gleaned from the data.
Firstly, demand data can be used to inform content valuation and the cost of acquiring or producing content. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. By examining "Harley Quinn" in Australia, we can see that it has 9.8 times the audience demand of the average show, with only 2.7% of all TV shows having this level of demand. This data can be used to determine the value of "Harley Quinn" to a particular platform, and therefore inform decisions around acquiring or producing similar content.
Demand data can also be used to evaluate the global appeal and relevance of certain titles. "Harley Quinn" has outstanding demand in all top 10 global markets where it is most in-demand. By examining the top 10 global markets, we can also identify the most popular regions for the show and the potential for its Travelability. The show has performed well in countries like the United States and Australia, which indicates that it has strong international appeal.
Furthermore, demand data can be used to identify audience trends and behaviours. Examining the Parrot Pulse for "Harley Quinn" in August 2023, we can see that its demand increased in Australia by 8.3% during this period. Understanding audience trends and behaviours can help inform strategic programming decisions, such as the release strategy for a title.
Additionally, demand data can be used to inform competitive benchmarking and optimize marketing campaigns. By comparing "Harley Quinn" to other popular titles, such as "The Mandalorian" and "House of the Dragon", we can identify the most popular shows in the same genre and identify how they perform compared to each other. This data can also inform decisions around marketing campaigns by identifying key similarities that attract audiences to certain titles.
Lastly, demand data can help identify lucrative spin-off and franchising opportunities. Examining the franchise potential for "Harley Quinn", we can see that it has a good potential for spin-offs and franchises due to its outstanding longevity and momentum. Furthermore, demand data can help determine specific elements of a title that audiences are drawn towards, allowing content creators and producers to make more informed decisions around branding, partnerships and collaborations.
Overall, demand data is an important tool that can be used to help create more informed content decisions across a range of functions, including content valuation, programming, acquisition and distribution. By leveraging the insights provided through demand data, entertainment executives can better understand audience trends, behaviours and preferences and make strategic decisions that have a greater chance of success.
Harley Quinn's travelability to Australia in the last 30 days is 44%, which means that the audience demand for Harley Quinn is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular dc universe‘s Harley Quinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Harley Quinn also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on Sept. 30, 2023, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Harley Quinn in Australia. We provide our partners with comprehensive TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.
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