The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be a valuable tool in making informed content decisions. Examining the example of "Harley Quinn" in August 2023 in Australia, we can see a range of insights that can be gleaned from the data.
Firstly, demand data can be used to inform content valuation and the cost of acquiring or producing content. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. By examining "Harley Quinn" in Australia, we can see that it has 9.8 times the audience demand of the average show, with only 2.7% of all TV shows having this level of demand. This data can be used to determine the value of "Harley Quinn" to a particular platform, and therefore inform decisions around acquiring or producing similar content.
Demand data can also be used to evaluate the global appeal and relevance of certain titles. "Harley Quinn" has outstanding demand in all top 10 global markets where it is most in-demand. By examining the top 10 global markets, we can also identify the most popular regions for the show and the potential for its Travelability. The show has performed well in countries like the United States and Australia, which indicates that it has strong international appeal.
Furthermore, demand data can be used to identify audience trends and behaviours. Examining the Parrot Pulse for "Harley Quinn" in August 2023, we can see that its demand increased in Australia by 8.3% during this period. Understanding audience trends and behaviours can help inform strategic programming decisions, such as the release strategy for a title.
Additionally, demand data can be used to inform competitive benchmarking and optimize marketing campaigns. By comparing "Harley Quinn" to other popular titles, such as "The Mandalorian" and "House of the Dragon", we can identify the most popular shows in the same genre and identify how they perform compared to each other. This data can also inform decisions around marketing campaigns by identifying key similarities that attract audiences to certain titles.
Lastly, demand data can help identify lucrative spin-off and franchising opportunities. Examining the franchise potential for "Harley Quinn", we can see that it has a good potential for spin-offs and franchises due to its outstanding longevity and momentum. Furthermore, demand data can help determine specific elements of a title that audiences are drawn towards, allowing content creators and producers to make more informed decisions around branding, partnerships and collaborations.
Overall, demand data is an important tool that can be used to help create more informed content decisions across a range of functions, including content valuation, programming, acquisition and distribution. By leveraging the insights provided through demand data, entertainment executives can better understand audience trends, behaviours and preferences and make strategic decisions that have a greater chance of success.
Harley Quinn's travelability to Australia in the last 30 days is 44%, which means that the audience demand for Harley Quinn is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. dc universe, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Harley Quinn.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Harley Quinn from partners like dc universe.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Harley Quinn? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as dc universe to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from dc universe by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Harley Quinn. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as dc universe to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Harley Quinn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as dc universe by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Harley Quinn, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular dc universe‘s Harley Quinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on Sept. 30, 2023, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Harley Quinn in Australia. We provide our partners with comprehensive TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.