The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or an SVOD platform, you can use the demand data of a TV series like "Harley Quinn" to make more informed content acquisition decisions. The demand for "Harley Quinn" in Australia is outstanding, with 11.5 times the audience demand of the average show in Australia over the last 30 days. As a result, you can use this data to determine the show's value to your platform and what you should bid for it.
This data can also be used to make informed programming decisions. For example, you can see that the show achieved the peak rank of #117 in Australia and that it ranks at the 99.4th percentile in the comedy genre. You can use this information to make programming decisions about where to place the show in your lineup and what other comedy genres would complement it.
Moreover, you can use the demand data to inform your distribution decisions. As a content distributor or studio, you can use this information to determine what types of marketing campaigns you need to drive interest for the show in specific regions. You can also identify the top ten global markets where "Harley Quinn" is most in-demand and focus on these markets for distribution.
When making content decisions, the content valuation based on demand data becomes critical by quantifying the value of your content library to your platform or the value of a specific series. You can use Parrot Analytics' content valuation system to calculate the ROI a specific title will bring for any given platform based on demand data, thereby making it easier to determine how much to spend on this content.
Finally, the demand data of a series like "Harley Quinn" can be used to help linear networks or pay TV networks make more informed content decisions by offering insights about the show's popularity and performance relative to other TV shows in specific regions. This data can then guide decisions on which titles to acquire or produce for their channels.
In conclusion, demand data can be a powerful tool in helping entertainment executives across multiple sectors make more informed content, acquisition, distribution, and programming decisions. The case of "Harley Quinn" is an example of how demand data can be used to reveal the popularity, reach, and peak in-demand periods of a TV series, and how this data can guide content valuation, programming, distribution, and acquisition decisions.
Harley Quinn's travelability to Australia in the last 30 days is 57%, which means that the audience demand for Harley Quinn is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular dc universe‘s Harley Quinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:59 a.m. PST using television demand metrics from Parrot Analytics for Harley Quinn in Australia. We provide our partners with comprehensive television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.