The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are continually searching for ways to gain an edge over the competition and make more well-informed decisions about content creation, acquisition, distribution, and programming. One of the most effective ways of achieving this is through the use of demand data, which can provide valuable insights into audience preferences and behaviour.
For instance, let's consider the example of "Harry Wild," a retired English professor who discovers a passion for solving criminal cases and frequently interferes with her police detective son's work. Looking at the show's performance in Australia during February 2024, we can see that it has a strong demand level, with an audience demand of 2.1 times the average show and placing it in the top 8.6% of all TV shows in the country. While it is not currently experiencing high growth, its momentum is still good, and it has a better than average-longevity.
It is interesting to note that "Harry Wild's" demand is highest in its country of origin, Ireland, with Australia being a close second. By leveraging this knowledge, executives can maximize this show's reach, increase subscribtions and monetize more effectively in these two locations, and potentially travel to other locations where it has performed well. The travelability dimension provided by Parrot Analytics is an essential factor when selecting content for global expansion, as it measures a show's international demand.
Understanding a show's popularity by genre is also essential, and in this case, "Harry Wild" is ranked in the 94.8th percentile of all drama titles in Australia. This highlights the value of genre-specific demand data, which can help executives to identify popular genres in a particular market and create a more targeted acquisition strategy.
By reviewing the shows with the highest affinity with "Harry Wild," producers can identify potential for cross-promotion and new ideas for content creation. In this case, shows like "The Santa Clauses," "The Winter King," and "Surrealestate" may hold an appeal for this particular audience, suggesting a potential avenue for collaboration or acquiring similar titles.
Taking a global perspective, "Harry Wild" is particularly in demand in Russia, followed by the United Kingdom, with good demand ratings in Germany, the United States, Canada, the Netherlands, Ukraine, and Ireland. By looking at these top markets for a show, entertainment executives can gain insights into opportunities for localized content creation or acquisition.
Finally, content valuation is an important aspect that is often overlooked. Using Parrot Analytics content valuation system based on demand data, you can determine how much to spend on content as content valuation reveals the dollar value contribution of any title, to any platform, in any region. Executives can use this information to make more informed decisions about investments and maximize their return on investment.
In general, demand data provides a valuable tool for entertainment executives when making decisions about content creation, acquisition, distribution, and programming. By understanding audience preferences and behaviour, executives can create a better strategy that drives engagement and maximizes the return on investment.
Harry Wild's travelability to Australia in the last 30 days is 72%, which means that the audience demand for Harry Wild is 72% of the demand in its country of origin, Ireland. Click through to another market to discover how well Harry Wild travels internationally.
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Acquire the best shows from partners such as Acorn TV to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Harry Wild), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Acorn TV‘s Harry Wild is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Acorn TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harry Wild, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Harry Wild in Australia. We provide our partners with deep OTT analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.