The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for TV shows is a crucial aspect of decision-making and can help you make more informed content decisions. For instance, if you're interested in acquiring content for your platform, analyzing audience demand for a specific TV show can help you evaluate its potential worth and decide whether to invest in it. Additionally, demand data is highly relevant to programming decisions since it offers insights into the preferences and interests of your target audience to ensure you offer them what they want to watch. To elaborate further, we will use "Have You Been Paying Attention?" as an example of how demand data can be used in making content decisions.
Parrot Analytics' data on "Have You Been Paying Attention?" shows that it has been performing well in Australia, with 13.2 times the audience demand of the average show over the last 30 days. This level of demand is exceptional, with only 2.7% of all TV shows achieving this level of audience demand. Moreover, the show has been increasing in demand lately, making it worth investing in.
Understanding which shows "Have You Been Paying Attention?" competes with is also important. In conjunction with the given data, we can see what shows fans of "Have You Been Paying Attention?" also like, including "The Great British Bake Off" and "8 Out Of 10 Cats Does Countdown." This indicates what other shows are popular among "Have You Been Paying Attention?" fans on your platform.
Given the data Parrot Analytics provides on the top 10 global markets where "Have You Been Paying Attention?" is most in-demand over the last 30 days, analyzing the market audience demand in each country can guide you to the most successful market to release it in. Another parameter is the travelability score, which shows the international demand for the title relative to its domestic demand. While "Have You Been Paying Attention?" has an okay worldwide audience demand across all platforms, it has poor travelability, which makes it less likely to perform well outside Australia.
Momentum (the pace of a TV show's growth), franchisability (spin-off potential), and reach (the number of people expressing demand for a show) can be evaluated using the Parrot Pulse metric. "Have You Been Paying Attention?"'s momentum, franchisability, and reach are all okay, indicating that the show is valued by its audience, though it has poor spin-off potential. Conversely, longevity measures how well audience demand is maintained over time, and for "Have You Been Paying Attention?," this is okay since it has maintained its demand since it started airing.
Finally, using the demand data, you can analyze "Have You Been Paying Attention?"'s popularity in your platform's international repertoire. Doing so can help you determine market-specific or genre-specific trends and preferences, allowing you to make data-driven decisions regarding content acquisition or production.
In summary, analyzing audience demand for TV shows is essential for entertainment executives seeking to make informed decisions. It provides an insight into what the target audience is watching and helps in evaluating the worth of a show. Using the example of "Have You Been Paying Attention?," demand data can be used to make informed decisions on content acquisition, market releases, and program decisions.
This is Have You Been Paying Attention?'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Have You Been Paying Attention? travels internationally.
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Acquire the best shows from partners such as Network Ten to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Have You Been Paying Attention?), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Network Ten‘s Have You Been Paying Attention? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network Ten and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Have You Been Paying Attention?, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Have You Been Paying Attention? in Australia. We provide our partners with smart television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.