The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive pondering adding "Hazbin Hotel" to your platform, this is what demand data reveals about the show's performance:
1. The series has exceptional demand with 78.5 times the audience demand of the average show in Australia over the last 30 days, and only 0.2% of all TV shows have this level of demand.
2. "Hazbin Hotel" achieved the peak rank of #1 in Australia, indicating strong reception by Australian viewers.
3. The show's audience demand has been increasing recently, with a 14.3% increase in demand in Australia for March alone, indicating sustained momentum.
4. Comparing its performance on a 1-year rolling basis versus the last 30 days, there has been a 9.0% increase in peak demand, which indicates this show's popularity is on an upward trend.
5. "Hazbin Hotel" has a high travelability score, which measures the show's international demand relative to its home market, indicating that it has strong potential for expansion into other global markets.
6. The show's audience demand is exceptional in the top 10 global markets, with the United States as "Hazbin Hotel"'s number one market globally, followed by Russia.
7. The show has outstanding reach, meaning it has potential to attract new subscribers and retain current users on a platform.
8. The Parrot Pulse rating shows that "Hazbin Hotel" has exceptional audience demand across all platforms and that its momentum, longevity and franchisability are all exceptional.
9. The insights provided by demand data should be considered in the content valuation of the show, for instance calculating the ROI this show would bring for a given platform and its ability to mitigate churn.
In summary, demand data indicates that "Hazbin Hotel" is a show with exceptional audience demand, strong momentum, high travelability potential for global expansion, and outstanding reach, making it a potentially strong acquisition for a variety of platforms and networks.
Hazbin Hotel's travelability to Australia in the last 30 days is 41%, which means that the audience demand for Hazbin Hotel is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Hazbin Hotel travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hazbin Hotel.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hazbin Hotel from partners like Amazon Prime Video.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hazbin Hotel? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hazbin Hotel. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hazbin Hotel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hazbin Hotel, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Hazbin Hotel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hazbin Hotel, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Hazbin Hotel in Australia. We provide our partners with smart TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.