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Top New Series Premieres Q2 2022
Here we take a look at the top premieres of Q2 2022.
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The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly looking for ways to make data-driven decisions that result in successful content decisions, acquisition choices, distribution strategies, and programming. One of the crucial data sources you can use is demand data. By leveraging Parrot Analytics' content valuation system based on demand data, you can analyze and determine the dollar value contribution of any title, to any platform, in any region.
Let's take the example of "Heartstopper" and its outstanding performance in Australia during August 2023. With 14.0 times the audience demand of the average show in Australia over the last 30 days, you can see that demand for the show is excellent. This data not only reflects how popular the show is in Australia but also how much potential revenue the show could generate for the platform or network that acquires it.
Using demand data, you can also identify potential audiences for a show and assess market demand globally. You can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. The Parrot Pulse for "Heartstopper" tells us that its franchisability (spin-off potential) is good, and its reach (the number of people expressing demand for a show) is good globally.
You can also use demand data to formulate and optimize release strategies for a show. For example, this data can help with questions about which shows to acquire or produce, which genres are trending, and which actors or brands should be partnered with for maximum audience appeal.
Moreover, you can apply demand data to determine the value of a title or an entire library and use this information to inform acquisition, distribution, and programming decisions. "Heartstopper" has higher market demand than 99.9% of all romance titles in Australia in August 2023. This data can guide pricing, bidding, and budget management as well as support strategic decision-making processes across all platforms.
Finally, using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. "Heartstopper" saw a 53.1% increase in audience demand in August 2023 in Australia. You can leverage this information to keep the current audience happy, by buying titles that resonate with them and attracting new subscribers to the platform by selecting content that has blockbuster potential.
In conclusion, demand data, when used effectively, provides valuable insights into the performance of TV shows, including their valuation, market demand, franchisability, audience appeal, and potential to drive subscriptions or reduce churn. As an executive, incorporating demand data in your decision-making processes can reduce risks, facilitate better deals, and lead to more significant returns.
Heartstopper's travelability to Australia in the last 30 days is 62%, which means that the audience demand for Heartstopper is 62% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Heartstopper travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Heartstopper.
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Are you seeking distribution for Heartstopper? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Heartstopper. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Heartstopper), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Heartstopper, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Heartstopper is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Heartstopper, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on Oct. 2, 2023, 2:02 p.m. PST using television demand content from Parrot Analytics for Heartstopper in Australia. We provide our partners with meaningful TV series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.
