The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. Using the example of "Henry Danger," we'll illustrate the different ways demand data can inform your strategic decision-making process.
Firstly, demand data is integral to content valuation. Using demand data, you can determine how much you should spend on content and calculate the return on investment a specific title will bring for any given platform. Demand data can also help you assess a TV series' ability to drive subscriptions and mitigate churn. For instance, the demand data for "Henry Danger" shows that it has 9.1 times the audience demand of the average show in Australia over the last 30 days, indicating that it is highly popular. Its demand has also been increasing recently, highlighting its upward trend.
Secondly, demand data enables you to value IP globally. You can use demand data to identify what content is most popular in a particular market or on a global scale. In the case of "Henry Danger," its demand in Australia was 37% of the demand in its country of origin, the United States. Comparing the performance of "Henry Danger" on a one-year rolling basis vs the last 30 days reveals that its demand has increased by 2.8%, demonstrating its growing popularity.
Thirdly, demand data shows how well a title is holding up over time. This information is critical in determining a show's longevity. In the case of "Henry Danger," its longevity is outstanding, with exceptional momentum and franchisability (spin-off potential).
Fourthly, demand data enables competitive benchmarking. You can compare your content against other titles available on the market. In the case of "Henry Danger," you can see that it outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days.
Finally, demand data answers questions like how popular a show is relative to the market average, where in the world it is most in-demand, and which genres are most resonating with its current audience. This information is valuable in informing decisions concerning supply and demand, optimal release strategies, pricing, and subscriber retention and acquisition.
In the case of "Henry Danger," the demand data shows that it is a highly popular and beloved family show in Australia. It has outstanding audience demand and travelability, and its momentum and longevity are exceptional. The show's demand is increasing, indicating its growing popularity, and it has strong franchisability potential. As a TV executive, you can take this data into account to inform your decisions on whether to acquire this show for your platform or to produce similar content that resonates with this audience.
Henry Danger's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Henry Danger is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Henry Danger travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Henry Danger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Henry Danger, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Henry Danger in Australia. We provide our partners with comprehensive SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.