The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking for a successful TV content acquisition, demand data can be incredibly powerful in guiding your decisions. Let's take a closer look at the case of the Australian TV series, "Here Come The Habibs," and how demand data can be used to help you make informed content acquisition decisions.
Content Valuation is an important part of content acquisition. Using demand data, entertainment executives can determine the dollar value contribution of any title, to any platform, in any region. The Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply. By assessing the level of audience demand for "Here Come The Habibs," executives can then determine how much to spend on the show and understand its value to the platform.
Demand data can also be used to understand the competitiveness of a show in the market and whether it will appeal to the desired audience. According to the analysis of "Here Come The Habibs," the show has 2.1 times the audience demand of the average show in Australia. This indicates that demand for the series is good, which can be an incredible advantage for SVOD and OTT platforms, linear networks, and pay-TV networks. The show's popularity can help reach and acquire new subscribers or retain current audiences when distribution and programming decisions are made.
Additionally, demand data provides insights into audience preferences and interests, informing content acquisition decisions. Examining the top 10 global markets where "Here Come The Habibs" is most in-demand over the last 30 days allows entertainment executives to understand how the show performs in different regions. For example, Australia is "Here Come The Habibs"'s number one market globally, and the Netherlands ranked second in terms of demand. This information allows decision-makers to make strategic choices about which regions to focus on when acquiring content.
Momentum and longevity are two other important aspects of demand data. Momentum measures the pace of growth and can inform future advertising and scheduling promotions. Longevity measures how well audience demand is maintained over time and is essential to determine if a show can become a long-term player in any platform's catalog. In the case of "Here Come The Habibs," momentum and longevity are weak, which indicates a declining interest in the show. As a result, entertainment executives may need to reconsider the strategy for this title.
Demand data can also help progress a showpast its original run as a standalone TV series, such as turning it into potential franchising opportunities like spin-offs or other revenue streams. Franchisability measures a show's spin-off potential and merchandising opportunity, so it is important to gauge when licensing agreements are considered.
In conclusion, relying on demand data analysis to make informed content acquisition decisions can be a game-changer for any entertainment executive. Applying the demand data analysis of "Here Comes The Habibs," executives can get insights into content valuation, market competitiveness, audience interests, geographical demand, momentum, and franchisability. It is a one-stop-shop that gives decision-makers an accurate understanding of how the show can perform on their platform.
This is Here Come The Habibs's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Here Come The Habibs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Here Come The Habibs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Here Come The Habibs, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Here Come The Habibs in Australia. We provide our partners with deep television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.