The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions, leveraging demand data can help quantify the value of content. In this regard, analyzing the performance of "How To With John Wilson" for the month of August 2023 in Australia highlights key trends and insights that can inform strategic decision making.
One of the main advantages of using demand data is that it can help executives determine the value of content in a specific market. In the case of "How To With John Wilson", the show's outstanding demand, which is 8.2 times higher than the average show in Australia over the past 30 days, signifies that the show is highly popular in this region, indicating that this show could be a valuable asset to any platform. Moreover, the show's increasing demand trend and its ability to maintain high demand over time highlight the strong appeal of its content to viewers.
Another useful application of demand data for executives is genre and audience analysis. By using demand insights, executives can identify which genres resonate well with the audience, as well as which shows fans of a particular show like. In this case, demand data reveals that "How To With John Wilson" ranks at the 99.7th percentile in the documentary genre in Australia, indicating that there is a strong appetite for this type of content. Moreover, analysis of other shows that fans of "How To With John Wilson" are interested in, such as "It's Always Sunny In Philadelphia" and "Ted Lasso," could inform executives' strategic decisions around bundling or cross-promoting content to boost audience engagement.
Executives can also use demand data to compare the performance of a show across different markets. For example, by examining the top 10 global markets where "How To With John Wilson" is most in-demand over the last 30 days, executives can identify where the show performs particularly well and adjust their content acquisition, distribution, or programming strategies accordingly. Knowing that the United States is the show's number one market globally, where it achieved outstanding audience demand of 10.3 times, executives could focus on acquiring shows that appeal similarly to this market or adjust their marketing strategy to grow their audience.
Ultimately, leveraging demand data can enable entertainment executives to make data-informed decisions, better allocate resources, optimize content strategies, and maximize the value of their content libraries. In the case of "How To With John Wilson," analyzing the content's performance in Australia and other global markets reveals valuable insights that can inform strategic decisions related to content valuation, programming, acquisition, and distribution.
How To With John Wilson's travelability to Australia in the last 30 days is 52%, which means that the audience demand for How To With John Wilson is 52% of the demand in its country of origin, United States. Click through to another market to discover how well How To With John Wilson travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s How To With John Wilson is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How To With John Wilson, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on Oct. 2, 2023, 2:01 p.m. PST using television demand data from Parrot Analytics for How To With John Wilson in Australia. We provide our partners with smart content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.