The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are responsible for decisions on content creation, acquisition, distribution, and programming. You can make more informed strategic decisions by using demand data insights from a tool like Parrot Analytics. The analysis of "Impact Wrestling" for the month of January 2024 in Australia provides excellent examples of how you can leverage demand data to support your strategic decision-making process.
Firstly, content valuation is an essential component of your content acquisition decisions. You can determine the value of "Impact Wrestling" series in relation to other titles using demand data. Parrot Analytics provides a content valuation system that is dependent on global content demand and supply, which allows you to establish the economic value of any title, for any platform, in any region.
Secondly, you can use demand data to determine how much to spend on content acquisition, production, or funding, not based on an intuition-based understanding of what an audience wants, but by using actual audience demand data. "Impact Wrestling" is an excellent example of a show with good audience demand in Australia, with 5.0 times the average demand of a show in Australia in the last 30 days. As such, it is an optimal investment in the region. You could utilize Parrot Analytics content valuation to determine its financial worth.
Thirdly, audience demand data informs you of potential global demand. You can identify the most popular genres in your local market and utilize this information to optimize your content production strategy. For instance, examining the top 10 global markets where "Impact Wrestling" is most in-demand over the last 30 days indicates that sports programming is popular among audiences, showcasing potential for expansion into other markets.
Fourthly, using the demand data, you can answer questions specific to your goals. For example, if your goal is to acquire subscribers, what TV series should you buy? "Impact Wrestling" not only has a good following but has also gained popularity over 15.1% of the last month; therefore, this TV series could be the best option to satisfy subscriber acquisition goals.
Finally, using demand data, you can identify not only trends in audience demand but also which genres and franchises have growth potential. In the case of "Impact Wrestling," we can note that its momentum, which measures the pace of growth, is exceptional. The demand for "Impact Wrestling" was 28% of the demand in its country of origin, the United States, indicating growth potential as well as existing untapped opportunities that could be explored in countries where it has yet to gain as much popularity as the United States.
In conclusion, demand data helps you to support your strategic decision-making process by answering questions specific to your goals, perfecting your content valuation system, determining investments in producing or acquiring content, identifying the most popular genres in your market, evaluating growth potential and developing marketing campaign strategy. The analysis of "Impact Wrestling" illustrates the Notably, Parrot Analytics provides demand insights for numerous titles that can help you make informed decisions on content creation, acquisition, distribution, and programming.
Impact Wrestling's travelability to Australia in the last 30 days is 6%, which means that the audience demand for Impact Wrestling is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Impact Wrestling travels internationally.
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Acquire the best shows from partners such as AXS TV to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Impact Wrestling), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AXS TV‘s Impact Wrestling is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXS TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Impact Wrestling, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Wrestling Sports), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:05 p.m. PST using global tv demand metrics from Parrot Analytics for Impact Wrestling in Australia. We provide our partners with deep media industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.