The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives face increasingly complex challenges in a rapidly evolving media landscape. Without accurate insights into audience demand, decision making becomes more difficult and risky. Fortunately, Parrot Analytics is advancing the use of demand data to help executives make smart decisions by providing actionable insights.
For example, by analyzing "Industry" demand data in January 2024 in Australia, we can help executives understand how demand data can support their content decisions. The demand for "Industry" is good at 2.0 times the audience demand of the average show in Australia over the last 30 days. When compared to its demand over the last 90 days, the demand for the show has been decreasing recently. However, during January, audience demand for the show increased by 43.4%. This data could help SVOD platform executives decide whether to keep the show on their platform or promote it to attract a larger audience.
Furthermore, we can analyze the Parrot Pulse of "Industry," which is an independent measure of global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "Industry" receives good scores for audience demand and longevity. It also has good momentum, suggesting increasing demand over time. Its franchisability and reach scores are rated okay. Based on this data, an executive of a TV production company or a studio may want to explore options for a "Industry" spin-off or consider investing in a new series with similar target audiences.
Also, content executives may want to consider the show's genre when making decisions, as "Industry" ranks at the 94.9 percentile in the drama genre in January 2024 in Australia. This data could drive executives of a linear network or pay TV network to acquire more drama series for their lineup. Also, producers and talent agencies could use this data to identify talent and stories that are comparable to the performance of "Industry'' to help them pitch to streaming platforms and increase their chances of having their content greenlit.
Finally, looking at the top 10 global markets where "Industry" is most in-demand can also signal opportunities and inform industry decisions. For example, the show outperforms the demand of the average TV show in each of these markets, with the United States being the show's number one market globally. By understanding each of these markets' nuances and the specific roles the series plays in each, production companies and distributors can make more informed licensing decisions and choose the right platforms for distribution.
In conclusion, incorporating demand data into decision-making workflows can help content executives work with greater certainty, make informative acquisition and production decisions, and optimize their content strategies. Once integrated, executives can use the data effectively to guide all aspects of their businesses, including acquisition, distribution, production, and marketing. Parrot Analytics' content valuation system based on demand data can help estimate the value of a title and estimate ROI, making it easier to justify content investments and increase revenue potential.
Industry's travelability to Australia in the last 30 days is 64%, which means that the audience demand for Industry is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Industry travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Industry.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Industry from partners like HBO.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Industry? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Industry. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Industry), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Industry, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Industry is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Industry, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Industry in Australia. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.