The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about the content you produce, acquire, or distribute that will resonate with your target audiences. One way to achieve this is by analyzing audience demand data of different TV shows. Let's take "Ink Master" in Australia during February 2024 as an example.
One of the key benefits of demand data is its ability to inform content valuation. By using demand data, you can determine how much a particular title is worth to your platform, on a regional or global scale. You can also evaluate the potential value of a content library over time, and assess which titles are strategic assets for your platform. For "Ink Master", the demand was outstanding in Australia, ranking 99.4th percentile in the reality genre, which is higher than 99.4% of all reality titles in Australia for February 2024.
By analyzing the show's demand data, you can also identify trends in its performance. You can see that its demand for the last 30 days in Australia was outstanding, 9.5 times the average show, but slightly lower than its demand over the last 90 days. However, there was a demand spike in mid-February 2024 in Australia. Additionally, its peak demand on a rolling year basis increased by 23.1% compared to its demand over the entire year, indicating increasing popularity.
Demand data also helps you to identify fans' preferences, which can inform your acquisition or programming decisions. You can measure how much demand a particular show has relative to other titles in the same genre, and which other shows the fans of the title also like. For "Ink Master", the show had higher demand than most reality titles in Australia, and fans of the show also liked "Love Island (UK)" and "The Real Housewives" franchise, among others.
Furthermore, demand data can also inform your distribution strategies. By looking at where a show has the highest demand, you can make decisions based on where to prioritize regional or global expansion. For "Ink Master", it is clear that the show has outstanding worldwide audience demand across all platforms, and higher demand in markets like the US, France, Canada, the Netherlands, Brazil, the United Kingdom, and Germany.
In conclusion, by analyzing audience demand data for TV shows like "Ink Master" in Australia during February 2024, you can make better-informed decisions about content valuation, acquisition, programming, and distribution. Demand data allows you to evaluate trends in the show's performance, identify fans' preferences, and discover new markets and topics that may be popular with your target audience.
Ink Master's travelability to Australia in the last 30 days is 50%, which means that the audience demand for Ink Master is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Ink Master travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Spike‘s Ink Master is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spike and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ink Master, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 4:31 p.m. PST using global demand metrics from Parrot Analytics for Ink Master in Australia. We provide our partners with meaningful content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.