The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for content is crucial for making informed content decisions. In this regard, the high demand for "Inside Edition" in Australia, which has been increasing in recent times, highlights the show's popularity. By leveraging demand data from Parrot Analytics, executives can identify the most popular and engaging content for their audiences.
One way demand data can help entertainment executives make better decisions is by providing insights into content valuation. By determining how much value a title brings to a platform or how it performs relative to other titles available on the market, executives can make more informed decisions about how much to spend on content. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. In this case, executives can use demand data to assess the value "Inside Edition" brings to a platform or if it's worth acquiring for distribution.
Demand data can also help identify local whitespaces or genre preferences in a particular market, which can inform programming decisions. According to the demand data, "Inside Edition" ranks in the 100th percentile among documentary titles in Australia, meaning its demand eclipses that of all other documentary titles in the country. This information is valuable for executives who can now confidently determine the popularity of investigative journalism as a genre in that market.
Furthermore, examining the top 10 global markets where "Inside Edition" is in-demand provides insights on its travelability and global appeal. The show achieves outstanding audience demand in the United States, Canada, Ireland, New Zealand, Australia, the United Kingdom, Norway, Denmark, and Singapore. For entertainment executives working at a global OTT platform, such information can be useful in determining which regions to target when acquiring and promoting content.
Demand data can also reveal the factors driving audience engagement and growth. For instance, Parrot Analytics' momentum dimension measures how well a show is growing, and for "Inside Edition", this dimension shows exceptional performance. In addition, analyzing the top adjacent titles gives insights into what else viewers are watching and helps executives tailor programming in line with audience interests.
Finally, demand data can inform pre- and post-release marketing campaigns, enabling studios, content distributors, and producers to optimize content release and pricing strategies. By identifying the most popular titles, entertainment executives can also make more informed decisions on which content titles to acquire or produce that will help grow their subscriber base.
In conclusion, "Inside Edition's" audience demand shows its sustained popularity among viewers. Entertainment executives can leverage demand data from platforms such as Parrot Analytics to make more informed content acquisition, distribution, programming, and valuation decisions. By analyzing audience tastes and preferences, executives can tailor content to meet their audiences' interests, leading to higher engagement and growth.
Inside Edition's travelability to Australia in the last 30 days is 73%, which means that the audience demand for Inside Edition is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been recreated on Dec. 10, 2023, 3:51 p.m. PST using tv demand analytics from Parrot Analytics for Inside Edition in Australia. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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