The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to be able to make informed decisions about content acquisition, distribution, and programming. You can leverage demand data to help you make these decisions. Parrot Analytics’ content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region, so you can determine how much to spend on content.
Let's take "Is It Wrong To Try To Pick Up Girls In A Dungeon?" as an example. With 4.4 times the audience demand of the average show in Australia in the last 30 days, this show is in good demand. If you compare this show’s demand to its demand of 3.8 times the average over the last 90 days, demand for this show has been increasing recently. You can use this demand data to estimate the value of this show to your streaming platform, especially considering that only 8.6% of all TV shows have this level of demand in Australia. Moreover, this show had an audience demand increase of 16.7% in March 2024 in Australia, indicating more potential for growth.
By examining the top 10 global markets where "Is It Wrong To Try To Pick Up Girls In A Dungeon?" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, and Japan is the show's primary market. By knowing the show's performance in various markets, you can identify opportunities for international content growth and assess how well a title can perform globally relative to its home market.
Additionally, using demand data, you can identify the show’s relationship with your audience and other titles. For example, "Is It Wrong To Try To Pick Up Girls In A Dungeon?" ranks at the 97.0th percentile in the comedy genre in March, indicating higher demand than 97.0% of all comedy titles in Australia. This implies that “Is It Wrong To Try To Pick Up Girls In A Dungeon?” has something unique that makes it stand out among other comedy titles.
Through comparing the show's performance over a longer period and for the last 30 days, you can determine if there was an audience engagement increase. You can understand if this increase is the result of seasonal changes, marketing campaigns, or other factors, and use the insights for programming and marketing decisions. In the case of "Is It Wrong To Try To Pick Up Girls In A Dungeon?", demand for the show has been increasing rapidly in recent days.
Finally, demand data can aid in identifying market needs for specific content genres by understanding the local audience interests. By mapping the local whitespaces, you can know what genres are resonating most with your current audience. "Is It Wrong To Try To Pick Up Girls In A Dungeon?" is a good example since it is in high demand in different markets such as Japan, the United States, France, and the Netherlands.
In conclusion, as an entertainment executive, staying informed of viewer opinions, and using demand data can help you make content acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system allows you to quantify the platform-specific marginal revenue contribution, estimate a TV series' ability to drive subscriptions and mitigate churn, calculate return on investment, and assess the value of exclusivity. Thus, understanding the popularity, potential growth, and unique features of a title such as "Is It Wrong To Try To Pick Up Girls In A Dungeon?" in the context of its competition and the market can ultimately help you make more informed decisions.
Is It Wrong To Try To Pick Up Girls In A Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか)'s travelability to Australia in the last 30 days is 37%, which means that the audience demand for Is It Wrong To Try To Pick Up Girls In A Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか) is 37% of the demand in its country of origin, Japan. Click through to another market to discover how well Is It Wrong To Try To Pick Up Girls In A Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Is It Wrong To Try To Pick Up Girls In A Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Is It Wrong To Try To Pick Up Girls In A Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Is It Wrong To Try To Pick Up Girls In A Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか) in Australia. We provide our partners with extensive SVOD know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.