The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are responsible for making crucial strategic decisions regarding content and distribution. Demand data provides valuable insights that can help inform these decisions. By analyzing the demand data for "Jack Irish" in Australia for the month of January 2024, we can highlight some important questions that demand data can answer.
Firstly, content valuation is an essential aspect of decision-making for TV executives. Demand data provides an economic valuation system powered by global content demand and supply. By using this system, executives can determine the dollar value contribution of any title to any platform in any region. Demand data can help answer questions like, how much is "Jack Irish" worth in Australia and globally, and what is its baseline value? The demand data for "Jack Irish" shows that it has 2.1 times the audience demand of the average show in Australia, which is good. This indicates that the show has significant value to any platform operating in Australia.
Secondly, demand enables valuing IP globally. Executives can use demand data to determine which content is most popular in their market or on a global scale. Analyzing the top 10 global markets where "Jack Irish" is most in demand provides critical insights into where the show is performing well and where it can be monetized further. Australia is the number one market for "Jack Irish" globally. The show has achieved good audience demand and is outperforming the demand of the average TV show in each of the top 10 global markets.
Thirdly, demand data can help inform decisions concerning supply and demand. The demand for "Jack Irish" has been decreasing recently, indicating that the show might need some additional promotion to maintain its fan base.
Fourthly, demand data can inform content acquisition and distribution decisions. From the demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn, which is crucial for subscriber retention and acquisition. "Jack Irish" has been outperforming the average show in Australia and other global markets, making it an attractive acquisition for any platform.
Lastly, demand data can inform programming decisions, including release strategy and pricing decisions. Additionally, executives can use demand data to determine which TV shows will help them acquire or retain subscribers, optimize their marketing campaigns ahead of the premiere, and ensure content is seen by the right audience on their platform.
In summary, demand data is a valuable tool that executives can use to inform their decision-making process. By analyzing the demand data for "Jack Irish" in Australia for the month of January 2024, we can see how it can help executives make more informed content and distribution decisions and how demand relates to content valuation.
This is Jack Irish's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jack Irish travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Australia‘s Jack Irish is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Australia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jack Irish, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Jack Irish in Australia. We provide our partners with comprehensive television expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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