The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data-driven decisions could be the key to delivering successful results. Demand data provides insights that can be used to inform decisions on content marketing, programming, acquisition, and distribution. Using Parrot Analytics’ analysis of “Joy of Painting” for February 2024 in Australia, we can explore how demand data can be used for content valuation and attain insights that can help executives make informed decisions.
Content valuation uses demand data to calculate the economic value of a title. In the case of “Joy of Painting,” we know that it has 2.5 times the audience demand of the average show in Australia over the last thirty days. By comparing its demand to the average demand of all titles, it's determined to be in the top tier of demand. This puts the show in demand among Australian fans, indicating that it is a title worth investing in. Further, “Joy of Painting’s” ranking indicates that there has been a decline in its demand both on a daily and monthly basis. With these insights, an executive can plan to invest in promotional campaigns to reignite audience interest and reverse the decline or look for options to maintain the status quo or market saturation.
Another potential use case is for programming decisions. Using demand data, an executive can determine the popularity of a show relative to other genres in the market. For example, “Joy of Painting” sits in the 97.8th percentile of demand in the documentary genre, showing that it is a strong choice in that genre. This insight can be helpful in pushing network strategies that further place “Joy of Painting” in its genre beside other like-minded programs.
Demand data is particularly useful in acquisition decisions. Executives can use it to find out which titles are more likely to attract and retain an audience to grow their platform or network subscribers. Insights into audience tastes, global market trends, and the platform-specific marginal revenue contribution of a title all aid in this process of making informed decisions. “Joy of Painting’s” analysis shows that its demand in Australia declined by 10.2% over the last month. This metric could aid pay-TV networks in deciding either to discontinue their broadcast of the show or to invest less in acquiring its rights.
Another use case of demand data is distribution decisions. By comparing the popularity of a title by region and platform, executives find that some titles perform better in some regions than in others. Knowing this information enables executives to make distribution deals with platforms or networks in regions that will benefit from the demand data to optimize their returns.
In conclusion, demand data enables executives to make content decisions that have the potential to bring substantial revenues by considering audience tastes, the sustainability of a title's demand, and the potential for spin-offs and global expansion, enabling them to make decisions that lead to improved ROI. By considering insights from Parrot Analytics’ analysis of “Joy of Painting,” executives can make informed acquisition, programming, distribution or content decisions that resonate with their consumers.
Joy Of Painting's travelability to Australia in the last 30 days is 14%, which means that the audience demand for Joy Of Painting is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Joy Of Painting travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Joy Of Painting), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Joy Of Painting is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joy Of Painting, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Art Documentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Joy Of Painting in Australia. We provide our partners with essential OTT insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.