The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data for "Key & Peele" in Australia could inform several content decisions. Firstly, demand data can be used for content valuation to determine how much a series is worth, how much its value is being driven by demand for its stars, and what is the value of a content library to a platform over time. Moreover, it can be used to answer questions such as how much a title is worth to another streaming platform, how popular the show is in this market, what are the most popular genres in the local market, and how a TV series is performing as an acquisition-driving title.
The demand data reveals that "Key & Peele" has 5.8 times the audience demand of the average show in Australia over the last 30 days. Considering that the demand for this show is decreasing recently, it is important for TV executives to assess the value of exclusivity. By examining the top 10 global markets where the show is most in demand, we find that the US is "Key & Peele"'s number one market globally with outstanding audience demand. This indicates that for an OTT platform or SVOD platform, securing the exclusive rights to "Key & Peele" in the US could be valuable.
TV executives can also use the demand data to make informed acquisition decisions, for instance, determining the type of content that exhibits an opportunity to acquire or produce and to identify new opportunity markets for content distribution. The demand data reveals other shows that fans of "Key & Peele" like such as "Rick And Morty", "The Righteous Gemstones" and "The Boys". This offers executives a wealth of information and guidance for programming decisions. They could also use the demand data to map local whitespace, identify the most popular genres in the local market.
Furthermore, TV executives can use demand data to make informed programming decisions that will drive subscriptions and mitigate churn. By analyzing the show's performance on a rolling year basis vs. the last 30 days, they can determine the most effective release strategy for the show and how to allocate funds to maximize future content investments. In addition, executives can use demand data to quantify a show's ability to drive subscriptions and retain customers, to optimize the pre-release marketing campaign, and to inform competitive benchmarking.
In conclusion, the demand data for "Key & Peele" in Australia offers TV executives a wealth of information that can help them make more informed decisions related to content valuation, acquisition, distribution, and programming. The show's outstanding audience demand in the US and Canada, its positive rankings in the comedy genre, and its global performance across six dimensions indicate an opportunity for TV executives to monetize the series through exclusive rights in certain markets, spin-offs or franchises, and expanding the show's reach in other markets.
Key & Peele's travelability to Australia in the last 30 days is 15%, which means that the audience demand for Key & Peele is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Key & Peele travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Key & Peele is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Key & Peele, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Key & Peele in Australia. We provide our partners with valuable TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.