The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make infomed decisions about the content that you should produce, acquire, distribute or program, and that's where Parrot Analytics' demand data really comes in handy. For instance, demand data for "Killing Time" helps to explain how it can be used to make more informed content decisions.
First and foremost, demand data can be used in content valuation. By assessing a TV show's demand data, you can estimate the dollar value contribution of any title to any platform in any region, which helps to determine how much to spend on content. Using demand data, you can calculate the ROI that a specific title will bring to any given platform, assess its ability to drive subscriptions as well as its potential to mitigate churn.
For instance, "Killing Time" has a demand 5.1 times higher than the average show in Australia over the last 30 days, which shows that its audience appeal is quite good. This data provides insight into whether the show is valuable to acquire, produce or distribute. Demand data allows you to determine how much you could spend to acquire the rights of the show to add value to your platform.
Second, demand data helps to determine the show's genre and which other shows viewers of the show are likely to like. "Killing Time" ranks at the 99.2th percentile in the documentary genre, indicating that it has higher demand than 99.2% of all documentary titles in Australia. By understanding that its audience enjoys shows like "The Protectors", "Law & Order: Special Victims Unit", and "Homeland," you can make more informed content decisions when it comes to producing shows in those genres.
Third, demand data can be used to inform decisions surrounding supply and demand. Understanding what type of content exhibits opportunity to acquire or produce helps to ensure that you are on top of your distribution decisions, which can attract or retain customers.
Fourth, demand data helps with subscriber retention and acquisition. TV executives can use this data to determine which titles should be bought to keep their current audience happy, and which ones will help grow the audience on their SVOD service. For example, since demand for "Killing Time" increased by 18.2% during February in Australia, it might be a good strategy to target viewers who enjoyed this show with content similar to what they already like.
Finally, demand data provides insight into the best release strategy for a show. By understanding when demand for a show spikes, TV executives can optimize their marketing campaigns ahead of premiere for maximum benefit.
In conclusion, by using demand data from platforms like Parrot Analytics, entertainment executives can make more informed content, acquisition, distribution, and programming decisions, which can help them to effectively compete in the growing digital marketplace.
Killing Time's travelability to Australia in the last 30 days is 239%, which means that the audience demand for Killing Time is 239% of the demand in its country of origin, United States. Click through to another market to discover how well Killing Time travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. investigation discovery, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Killing Time.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Killing Time from partners like investigation discovery.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Killing Time? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as investigation discovery to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from investigation discovery by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Killing Time. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as investigation discovery to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Killing Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as investigation discovery by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Killing Time, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular investigation discovery‘s Killing Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Killing Time, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:10 p.m. PST using global demand data from Parrot Analytics for Killing Time in Australia. We provide our partners with comprehensive TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.