The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are required to make important content decisions, which can be a challenging process. However, the use of demand data is rapidly helping executives to make more informed decisions with increased accuracy. One TV show that demonstrates the value of demand data is "Kin (2021)" in the Australian market. Throughout the month of February 2024, it remained in-demand, with 7.2 times the audience demand of the average show, indicating the show's high demand in Australia.
One key question that entertainment executives can answer using demand data is how much content is worth. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand data powers Parrot Analytics' content valuation system, which enables executives to calculate the return on investment for a particular title, measure its ability to drive subscriptions and mitigate churn for any given platform, and assess the value of exclusivity. Therefore, executives can use demand data to determine how much to spend on content.
Executives can also use demand data to identify opportunities to acquire or produce new content. This would enable them to make decisions on the type of content that exhibits the opportunity to acquire or produce. Through demand data, executives can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. They can also estimate cannibalization of audiences if a title is available on multiple services, which would assist in making informed decisions.
Another question that executives can answer using demand data is how to retain their subscribers. By identifying titles that would keep the current audience happy, executives can make more informed content decisions. Additionally, demand data can help to attract new subscribers by highlighting titles that would appeal to a wide range of audiences and drive subscriptions.
Finally, examining the top 10 global markets where "Kin (2021)" is most in-demand over the last 30 days provides insights into the show's global performance. This data enables executives to plan distribution strategies, identify the most popular genres in local markets, and make better decisions regarding supply and demand. By understanding how popular a show is relative to the market average and who its audiences are, executives can make more informed programming decisions, effectively market creative or intellectual properties and optimize their release strategy and pricing.
Overall, Kin (2021) is evident of the value of demand data for entertainment executives working in various domains. It is valuable for content acquisition decisions as well as an excellent tool for understanding audience behaviour, preferences, and trends. Hence, demand data has the potential to inform strategic decisions related to content, audience acquisition and retention, monetisation of IP and the global expansion of streaming services.
Kin (2021)'s travelability to Australia in the last 30 days is 133%, which means that the audience demand for Kin (2021) is 133% of the demand in its country of origin, Ireland. Click through to another market to discover how well Kin (2021) travels internationally.
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Acquire the best shows from partners such as AMC+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kin (2021)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kin (2021), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC+‘s Kin (2021) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kin (2021), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 4:39 a.m. PST using tv demand metrics from Parrot Analytics for Kin (2021) in Australia. We provide our partners with valuable television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.