The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives looking to improve their content valuation, understanding audience demand data can be incredibly helpful in making informed content and programming decisions. Let's examine the case of "King Of The Hill" in Australia in February 2024 to see how demand data provides insights into content performance.
One of the ways demand data can be used is in content valuation. By examining how much audience demand a title generates, executives can calculate the monetary value it brings to their platform. According to the data, "King Of The Hill" had 4.3 times the audience demand of the average show in Australia over the last 30 days, indicating it is popular among viewers. For content distributors or pay TV networks, learning about the demand for a show in a particular market can help them determine whether the content is worth acquiring.
Additionally, demand data can help OTT or SVOD platforms make acquisition and programming decisions. By using data on titles similar to "King Of The Hill," executives can identify what shows viewers who are fans of this show also like. For example, the data shows that fans of "King Of The Hill" also like "Futurama," "Rick And Morty," and "The Simpsons." Armed with this information, executives can make more informed decisions about acquiring or producing titles that align with the tastes of their audience.
Demand data can also help entertainment talent agencies and TV production companies determine what types of content are in high demand among specific audiences. By examining the genre demand for "King Of The Hill," which ranks at the 98.1st percentile in the family genre in February 2024, executives can determine what genres are popular and take advantage of those trends by producing similar content.
In addition, demand data can assist linear networks and pay TV networks by highlighting what types of content will retain current audiences or attract new ones. By understanding what titles audiences are interested in and what is driving up demand, executives can make programming decisions that keep viewers engaged and subscribed.
Finally, demand data can help content distributors map out global whitespace opportunities or Optimal Release Strategy and Pricing. "King Of The Hill" has its highest demand in the United States, its country of origin, but high demand in other countries including Australia, Canada, Germany, the Netherlands, and the United Kingdom. By analyzing this data more deeply, distributors can identify where they can expand globally and optimize release strategy and pricing.
In conclusion, understanding audience demand data can be useful for television executives in making more informed content, acquisition, programming, distribution, and valuation decisions. By analyzing demand data for titles like "King Of The Hill," executives can gain insights into what viewers want to see and make these informed decisions that will benefit their business.
King Of The Hill's travelability to Australia in the last 30 days is 27%, which means that the audience demand for King Of The Hill is 27% of the demand in its country of origin, United States. Click through to another market to discover how well King Of The Hill travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as King Of The Hill.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as King Of The Hill from partners like FOX.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for King Of The Hill? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as King Of The Hill. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. King Of The Hill), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as King Of The Hill, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s King Of The Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for King Of The Hill, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 19, 2024, 2:48 a.m. PST using demand data from Parrot Analytics for King Of The Hill in Australia. We provide our partners with extensive television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.