The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data for making better content, acquisition, distribution, and programming decisions. The data on "Law & Order: Criminal Intent" in Australia for March 2024 can serve as an example. Demand data can inform how much a particular title or library of titles is worth to a platform or a region. Your content valuation can use demand data to determine the dollar value contribution of any title or library.
You can use demand data to determine what type(s) of content exhibit potential for acquisition or production. By analyzing the demand of similar shows and comparing them to "Law & Order: Criminal Intent", you can determine the show's strengths and weaknesses and where it fits within the market.
Demand data can help you make decisions on supply and demand. You can use it to identify which titles should be acquired or produced to maximize engagement with your target audience. You can use the data to map out local white spaces and identify the most popular genres in your local market. This can help you tailor your content to the specific needs of your audience.
Demand can reveal opportunities for global expansion of your SVOD service. By examining the performance of "Law & Order: Criminal Intent" across the globe, you can identify which regions and markets offer the most potential for growth. You can also determine the best pricing strategy to maximize your return on investment.
Demand data can also help with subscriber retention and acquisition. By knowing which titles most appeal to your audience, you can acquire new titles with similar qualities to those. This will allow you to grow your audience and retain current subscribers.
By analyzing the demand data, you can determine the longevity of your show's appeal and its franchisability (spin-off potential). You can also determine if the show is part of the cultural zeitgeist by examining its momentum or the pace of its growth.
The data can also inform pre-release marketing campaigns and help you optimize them to maximize engagement. Additionally, you can use the data to power affinity analysis to identify the best talent, brands, or TV shows that will connect with your audience.
By comparing the performance of "Law & Order: Criminal Intent" on a rolling year basis to that of the last 30 days, you can determine if the show is increasing or decreasing in popularity. You can also use the data to gauge the show's reach and how many people express demand for it.
"Law & Order: Criminal Intent" is a good example of how demand data can be used in the entertainment industry. By using the data to inform your content, acquisition, distribution, and programming decisions, you can make more informed decisions and increase your return on investment.
Law & Order: Criminal Intent's travelability to Australia in the last 30 days is 82%, which means that the audience demand for Law & Order: Criminal Intent is 82% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Criminal Intent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Criminal Intent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Criminal Intent, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Law & Order: Criminal Intent in Australia. We provide our partners with far-reaching entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.