The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's essential to make informed decisions about the content you produce, acquire, distribute, or program. Using demand data can help you do precisely that. Let's take a closer look at the analysis of Law & Order: Organized Crime in Australia for the month of February 2024 to see how demand data can provide crucial insights for entertainment executives.
Firstly, demand data can be used for content valuation. The dollar value contribution of any title to any platform in any region can be revealed by Parrot Analytics' content valuation system, which is based on global content demand and supply. From the analysis, we see that for the last 30 days, Law & Order: Organized Crime had 6.7 times the audience demand of the average show in Australia. Only 8.6% of all TV shows have this level of demand, indicating that Law & Order: Organized Crime has high value. Additionally, this show has increased in demand by 51.5% in Australia for the month of February, making it an asset that can drive subscriptions and mitigate churn for any platform in Australia.
Demand data also informs content acquisition decisions. In this case, we can see that the show's top global markets include the United States, Canada, South Korea, United Kingdom, Australia, Netherlands, Brazil, Romania, and China. By examining the top 10 global markets where Law & Order: Organized Crime is most in-demand in the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This data shows you which titles are well-liked, and how popular they are in different regions around the world, aiding in decision-making when acquiring content for streaming services in those regions.
Demand data can also provide useful insights that can aid in programming decisions. In this case, we see that Law & Order: Organized Crime moved up in its rank by 191 spots during February in Australia, indicating it was wise to schedule its airing during this period. Additionally, the show has a 98.5th percentile ranking in the drama genre, indicating its high demand relative to other drama titles in Australia. The show's good longevity and outstanding momentum are indicators that it may be a show worth renewing.
Demand data can also help with distribution decisions by actively seeking opportunities for global expansion. Travelability indicates a show's international demand relative to its home market. For "Law & Order: Organized Crime," the demand for it in Australia was at 51% of the demand for it in the United States, providing information that may aid in the expansion of this show in other markets with high international demand.
This analysis of Law & Order: Organized Crime for the month of February 2024 provides an idea of how demand data can be utilized by entertainment executives to make informed content, acquisition, distribution, and programming decisions. By using demand data, you can justify your decisions to stakeholders more objectively. Additionally, alongside the content valuation system that Parrot Analytics provides, this data can also help to ensure that resources are allocated appropriately, and revenues maximize over time.
Law & Order: Organized Crime's travelability to Australia in the last 30 days is 73%, which means that the audience demand for Law & Order: Organized Crime is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Organized Crime travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Organized Crime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Organized Crime, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:01 p.m. PST using demand datasets from Parrot Analytics for Law & Order: Organized Crime in Australia. We provide our partners with smart subscription-video-on-demand expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.