The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content, acquisition, distribution, or programming decisions. One tool that you can use to help make these decisions is demand data. For instance, looking at the analysis of "LEGO Masters Australia" for the month of March 2024 provides some interesting insights that can help you make better-informed decisions.
Content Valuation:
Using Parrot Analytics' demand data, you can calculate the value contribution of "LEGO Masters Australia" in Australia and globally. This show has 11.6 times the audience demand of the average TV show in Australia over the last 30 days, indicating exceptional demand. You can also compare its performance over the last year and the last 30 days to identify trends in popularity. Therefore, for content valuation, executives can use this data to determine the show's worth to any platform or competing networks.
Programming Decisions:
By examining which shows "LEGO Masters Australia" viewers also like, such as "Taskmaster" and "Step Up," you can understand programming preferences. Furthermore, executives can also use demand data to determine where, for instance, to acquire content due to a sudden increase in demand, as in late March 2024. When deciding which titles to acquire for a platform, using demand data can inform decisions about which titles will drive growth and attract and retain subscribers.
Distribution Decisions:
Parrot Analytics' demand data can help distributors make informed decisions about which shows to offer to which broadcasters or platforms. By understanding the top markets where "LEGO Masters Australia" is most in-demand, executives can know which regions have a higher demand for the show and prioritize where to distribute the show first.
Acquisition Decisions:
Executives can use demand data to understand which shows have the potential to increase engagement and retain customers. Given "LEGO Masters Australia"'s good worldwide audience demand across all platforms and good momentum, they could acquire this show with more confidence in its capacity to be a valuable asset for their platform.
In conclusion, demand data from Parrot Analytics can be very beneficial in making informed decisions for content, acquisition, distribution, and programming. Through demand data analysis of "LEGO Masters Australia," executives can gain insights into specific questions such as audience preferences, market demand, show worth, and buying the right content for their platform. These insights can help businesses avoid costly mistakes and make better-informed decisions, ultimately leading to higher profits.
This is LEGO Masters Australia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well LEGO Masters Australia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s LEGO Masters Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Masters Australia, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for LEGO Masters Australia in Australia. We provide our partners with comprehensive TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.