The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content acquisition decisions or programming decisions? Look no further than demand data.
Parrot Analytics has analyzed the demand data for "LEGO Masters (US)" during February 2024 in Australia. According to the data, the show has 5.9 times the audience demand of the average show in Australia over the last 30 days, making it a good investment for potential acquisition or programming.
Further analysis reveals that the show ranks in the 98.9th percentile in the family genre in Australia, indicating high demand compared to other family titles. Additionally, the show has seen a 44.5% increase in demand during February in Australia, with demand spiking mid-month.
Looking at the show's performance globally, "LEGO Masters (US)" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. The United States is the show's number one market with outstanding audience demand, followed by Canada where demand is also outstanding. Other markets, such as Spain, Germany, Netherlands, United Kingdom, Romania, and Sweden all display good demand for the show.
These findings are supported by Parrot Analytics' content valuation system, which uses demand data to determine the dollar value contribution of any title to a platform in any region.
With these insights in mind, entertainment executives can use demand data to make more informed content acquisition and programming decisions. They can determine which titles will drive engagement and subscriptions, as well as uncover under-monetized titles and map local whitespaces. They can also use demand data to inform their marketing strategies, optimize release strategies and pricing, and uncover spin-off or franchise opportunities.
In conclusion, demand data is a powerful tool for entertainment executives looking to make informed content decisions. By leveraging Parrot Analytics' content valuation system, executives can use demand data to determine the dollar value contribution of any title, to any platform, in any region. They can optimize their content acquisition and programming decisions, inform their marketing strategies, and uncover new opportunities for their content.
LEGO Masters (US)'s travelability to Australia in the last 30 days is 71%, which means that the audience demand for LEGO Masters (US) is 71% of the demand in its country of origin, United States. Click through to another market to discover how well LEGO Masters (US) travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. LEGO Masters (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s LEGO Masters (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Masters (US), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 11:07 p.m. PST using global tv demand content analytics from Parrot Analytics for LEGO Masters (US) in Australia. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.