The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various capacities, demand data provides valuable insights that can guide decisions concerning content valuation, acquisition, distribution, and programming. The case study of "Life Sentence" in Australia in January 2024 provides some of these insights.
Firstly, in terms of content valuation, executives can use demand data to determine the worth of a show or an entire library. With "Life Sentence," executives can calculate the dollar value contribution of the show to any platform in Australia. With 2.1 times the audience demand of the average show in Australia over the last 30 days, "Life Sentence" has good demand. Such high demand also means that "Life Sentence" can be considered a strategic asset for a streaming platform. By looking at how much of the value of the series is driven by the demand for one of its stars, executives can make informed decisions about casting and talent acquisitions.
Secondly, executives can use demand data to make informed acquisition decisions. By examining what content is most popular in their market or on a global scale, executives can identify opportunities to acquire or produce content that exhibit demand potential. For instance, executives can acquire "Life Sentence" for their platform in Australia, given that it has good demand in the country. Conversely, executives can use demand data to value their content and determine how much it is worth to another streaming platform or content distributor if they are looking to sell.
Thirdly, executives can use demand data to guide distribution decisions. By mapping the local whitespaces, executives can determine which genres are resonating most with their current audience and focus on them to attract new subscribers to their SVOD service. In the case of "Life Sentence," the show is performing well in Australia as it has 95.1% higher demand than all other drama titles in the country. The show's global travelability is poor, meaning it has little international demand relative to its home market. Executives can consider investing in the show's distribution in markets outside its home market to improve its travelability.
Fourthly, executives can use demand data to make programming decisions. By examining the top 10 global markets where "Life Sentence" is most in-demand over the last 30 days, executives can tailor their programming decisions to suit the tastes and preferences of their respective audience. Executives can also use demand data to determine the best release strategy and pricing for "Life Sentence" to maximize its impact and profitability. In addition, looking at the show's momentum and longevity on a rolling year basis vs the last 30 days, executives can assess how well the show is growing, maintaining audience interest, and popularity over time.
In conclusion, demand data provides entertainment executives with valuable insights that can guide decisions concerning content valuation, acquisition, distribution, and programming. The case study of "Life Sentence" in Australia in January 2024 illustrates how executives can leverage demand data to make more informed decisions, thus increasing the probability of success and profitability of their businesses.
Life Sentence's travelability to Australia in the last 30 days is 27%, which means that the audience demand for Life Sentence is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Life Sentence travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Life Sentence is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Life Sentence, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:35 a.m. PST using global television demand data from Parrot Analytics for Life Sentence in Australia. We provide our partners with extensive media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.