The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for ways to make more informed content, acquisition, or distribution decisions? Using demand data, you can gain valuable insights to help you make more strategic decisions. Let's take a look at how demand data is useful for TV executives by examining the case of "Lip Sync Battle (US)" for the month of March 2024 in Australia.
Content Valuation
Demand data is useful for valuing content. For instance, Parrot Analytics' content valuation system is based on demand data and can help you understand how much a content is worth, how much of a series' value is being driven by demand for one of its stars, the value of a content library to a platform over time, the baseline value of a title, how the series is performing as an acquisition-driving or churn-reducing title, etc.
For "Lip Sync Battle (US)" in the month of March 2024 in Australia, the show had 15.1 times the audience demand of the average show in Australia over the last 30 days, showing that demand for the show is outstanding and is above the average. Also, we learned that "Lip Sync Battle (US)" transcends borders as its travelability is exceptional, indicating that its international demand is strong across different platforms and regions.
Acquisition and Distribution Decisions
Demand data comes in handy for making informed acquisition and distribution decisions. For example, it can reveal which type(s) of content test well and show a lot of viewer potential. Thus, demand data can inform performance benchmarks and suggestions on budget allocation to maximize future content investments.
In the case of "Lip Sync Battle (US)" in March 2024 in Australia, demand for the show has increased significantly, and it's ranked 22nd in the country. Furthermore, we learned that the show's audience demand has been higher than 99.9% of all reality shows in Australia, indicating that the show has an excellent potential to attract viewers. The information gained from such demand indicators can help content distributors decide which platforms or networks would be best to air the content, or what price or terms would make sense for a particular acquisition.
Programming Decisions
Demand data can come in handy for making programming decisions, from identifying the best release strategy to identifying new opportunity markets for content distribution; it reveals which shows are resonating most with the audience and what genres should be focused on to attract new subscribers.
Looking at "Lip Sync Battle (US)" in March 2024 in Australia, we can see that demand spiked in late March 2024, indicating that there is still an interest in the show. Additionally, we learned which other shows fans of "Lip Sync Battle (US)" also enjoyed watching, suggesting that cross-promotion and partnering within similar networks can be a good growth strategy.
In Conclusion
Using demand data, executives in the entertainment industry can gain valuable insights that can help them make informed decisions whether in content valuation, acquisition and distribution decisions, or programming decisions. The case of "Lip Sync Battle (US)" for the month of March 2024 in Australia provides an excellent example of how-demand-driven insights can benefit media companies. Understanding this information can lead to a more strategically aligned organization, with more effective and profitable programming, acquisition, and distribution.
Lip Sync Battle (US)'s travelability to Australia in the last 30 days is 78%, which means that the audience demand for Lip Sync Battle (US) is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Lip Sync Battle (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Spike‘s Lip Sync Battle (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spike and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lip Sync Battle (US), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:05 p.m. PST using global demand data from Parrot Analytics for Lip Sync Battle (US) in Australia. We provide our partners with smart TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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