The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in charge of programming decisions, demand data is a valuable tool to help you make more informed content acquisition and distribution decisions. For example, demand data can guide you on the optimum price of content, the relevance of a particular title to a platform, as well as how to value content using audience demand scores. The analysis of "Longmire" in Australia provides concrete examples as to how demand data can facilitate content acquisition and programming decisions for executives in the industry.
By leveraging demand data, you can determine the global value of a series, assess its travelability, longevity, momentum, reach and franchisability. For instance, with 2.4 times the audience demand of the average show in Australia over the last 30 days, demand for "Longmire" is good. By understanding this, you can infer that investing in a program like "Longmire" is a sound investment, as there is a clear demand in the country which can generate engagement and drive growth.
Furthermore, the analysis reveals that it's essential to review the performance of the program globally, as wasn't as successful in all regions. "Longmire" has higher demand than 95.4% of all drama titles in Australia, which is a testament to the show's popularity within the region. However, in some countries like Romania and Germany, demand is only okay. This difference in performance across markets can guide acquisition decisions with regards to efficient market execution.
Demand data also allows content executives to assess the promotional impact of a marketing campaign, such as how to optimize marketing ahead of a premiere. The increase in demand of "Longmire" by 17.8% in Australia over February 2024 coincides with the show's peak rank of #850 in the country. These findings imply that some of the promotional events especially closer to the premiere contributed to the boosting of demand.
Demand data provides rich insights to help you critically evaluate the audience's response to your content, such as fan affinity, franchise potential, and demand elasticity. By surveying fans of "Longmire", the analysis reveals that the viewers of "Longmire" also liked shows like "Forever", "Blue Bloods", and "Young Sheldon." By understanding this, you can make informed programming decisions that cater to their audience preferences.
In conclusion, the power of demand data offers profound insights into an array of questions for TV executives, from valuing content to assessing the ability of a series or catalogue to drive subscriptions and reduce churn. Understanding the role that demand data plays in these decisions will ultimately guide executives in making informed content acquisition, distribution and programming decisions, which is vital in the current highly competitive television industry landscape.
Longmire's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Longmire is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Longmire travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Longmire.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Longmire from partners like Netflix.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Longmire? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Longmire. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Longmire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Longmire, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Longmire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Longmire, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 11:43 a.m. PST using demand analytics from Parrot Analytics for Longmire in Australia. We provide our partners with meaningful television industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.