The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use demand data to make informed content, acquisition, distribution, and programming decisions. The analysis of "Love, Death + Robots" in March 2024 in Australia provides insights into how demand data can be used to gain a better understanding of audience preferences and make more strategic decisions.
One of the essential aspects to consider is content valuation, and demand data can be used to provide insight into that. By examining audience demand data, executives can determine how much their shows are worth. Parrot Analytics' content valuation system calculates the dollar value contribution of any title, to any platform, in any region. In the case of "Love, Death + Robots," demand data shows that the show has a demand that is 6.8 times the average show in Australia, making it a valuable asset to any platform that procures it.
Demand data also helps to determine the popularity of global content in specific markets. In the case of "Love, Death + Robots," the data shows it ranks high in the comedy genre, and its audience over the last 30 days has increased significantly by 32.3% in Australia. The show's high demand suggests that it is resonating with audiences in the market, making it a good fit for any platform that targets the comedy audience.
Demand data is also valuable in making acquisition decisions. For example, by examining the top 10 global markets where "Love, Death + Robots" is most in-demand over the last 30 days, it becomes possible to identify markets to expand the show's distribution to. Executives can leverage this data to identify markets that make the most sense to distribute the show in, making it a more profitable venture.
Furthermore, demand data provides a more comprehensive understanding of audience trends. In the case of "Love, Death + Robots," the show is popular in the United States, Russia, China, Ukraine, Bulgaria, the Netherlands, Canada, Brazil, and Spain, signifying its wide appeal in the global market.
Finally, with the insight provided on the different dimensions measured by Parrot Analytics' Parrot Pulse, executives can better quantify a show's potential and identify its strengths and weaknesses. For instance, the outstanding longevity score of "Love, Death + Robots" indicates that the audience demand for the show is well maintained over time. This information provides executives with valuable insight that can help in programming decisions and content renewal.
In conclusion, demand data such as that collected by Parrot Analytics provides crucial insight into audience preferences. Entertainment executives can leverage this data to make informed decisions on content, acquisition, distribution, and programming, making their investments more profitable. "Love, Death + Robots" serves as an excellent case study of how demand data provides valuable insights to executives in their decision-making processes.
Love Death + Robots's travelability to Australia in the last 30 days is 58%, which means that the audience demand for Love Death + Robots is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Love Death + Robots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Death + Robots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Death + Robots, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Love Death + Robots in Australia. We provide our partners with essential television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.