The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand data can help make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics, with its system powered by global content demand and supply, provides content valuation using demand data. Here's how your decision-making can benefit from analyzing the demand data for "Love & Death" in Australia in February 2024:
- Content valuation: With the demand data, you can estimate the baseline value of the "Love & Death" series and use it to determine how much to spend on similar content in the future. You can also determine the value of exclusivity based on the show's demand performance.
- Supply & demand decisions: By using the demand data, content executives can conclude which types of content exhibit opportunities to acquire or produce. In the case of "Love & Death," its demand data allows for insights into the biographical genre that resonates well with the Australian audience.
- Subscriber retention and acquisition decisions: "Love & Death" can be an acquisition-driving or churn-reducing title if placed or acquired strategically. You can use viewership data to make informed decisions regarding which titles to buy to increase or retain subscribers. Although audience demand for "Love & Death" decreased in Australia by 32.2% during February, it still outperforms 8.6% of all TV shows in the market.
- Competitive benchmarking: "Love & Death" is ranked at the 96.1th percentile in the biography genre in February, indicating that its performance in Australia is still better than 96.1% of all biography titles in the country. Comparative analysis of the show with other titles available on the market can provide vital competitive benchmarking information.
- Global expansion: The show's demand data in its top 10 global markets reveals that its worldwide audience demand is outstanding. So, if you're looking to expand globally, assessing the travelability of the show can help to identify where future content investments should be allocated. Moreover, the demand data for the top 10 countries shows that the show's demand is good or outstanding in each market. Studying audience data across these markets can also identify if subtle changes or differing promotion strategies enhance the global appeal of the show.
Overall, Demand data, as illustrated by "Love & Death", can reveal the dollar value contribution of any TV show in any region, empowering content executives to make data-driven decisions.
Love & Death's travelability to Australia in the last 30 days is 39%, which means that the audience demand for Love & Death is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Love & Death travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love & Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Love & Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love & Death, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:05 p.m. PST using global tv demand metrics from Parrot Analytics for Love & Death in Australia. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.