The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive making decisions on content, acquisition, distribution or programming, you know that understanding audience demand is crucial to making informed and successful decisions. This is where Parrot Analytics demand data is crucial. Take, for instance, "Love Death + Robots" in Australia in January 2024. Demand data for the show provides a wealth of insights that can be used to guide decisions.
One of the key benefits of demand data is content valuation, with Parrot Analytics' unique content valuation system being based on global audience demand. With a continuing increase in demand for "Love, Death, + Robots" over the last 30 days in Australia, it shows itself to be a valuable asset with a strong potential return on investment. Knowing this information enables Australia-based networks and distributors to make informed decisions about licensing or acquiring this property.
Beyond content valuation, demand data can also be used to make informed acquisition decisions. In the case of "Love Death + Robots," we can see that it achieved outstanding audience demand globally across its three seasons, making it a property worth consideration for program acquisitions.
Demand data can also help with programming decisions by providing insights into the type of content that resonates with your audience. "Love Death + Robots" has a diverse range of genres which are highly in demand in Australia. Its style and story presentation may also suggest to program executives the suitable programming slots, days, and times when airing such a show would generate significant impact.
Distribution decisions and content expansion may also be informed by demand data. Knowing that "Love Death + Robots" achieved outstanding demand across various countries, especially in Russia and China, suggests that worldwide distribution or localized adaptation of concepts or themes is worth considering. The show, however, may not be ideal for all territories, and insights from the Parrot Analytics demand data will point to regions that will benefit from localized distribution.
Finally, demand data can inform content marketing decisions. Understanding the performance of "Love Death + Robots" in its top markets and examining its affinity with other shows that its fans also like allows for informed decision making on the sort of collaborations or content marketing efforts that can be made.
In summary, through the use of demand data, we can see that "Love Death + Robots" is a highly in-demand series with strong valuation potential. The data gives us insight into a show's popularity, the way audiences consume content globally, and can inform various content-related decisions such as acquisitions, content expansion, programming, and marketing. Having access to such insights is of crucial importance to entertainment industry players seeking to make informed content decisions that resonate with audiences.
Love Death + Robots's travelability to Australia in the last 30 days is 41%, which means that the audience demand for Love Death + Robots is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Love Death + Robots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Death + Robots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Death + Robots, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on March 3, 2024, 1 p.m. PST using global demand data from Parrot Analytics for Love Death + Robots in Australia. We provide our partners with meaningful TV industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.