The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make data-driven decisions that maximize the value of your content. Demand data can be a powerful tool to help guide content valuation, acquisition, distribution, and programming decisions. Let's take a look at how demand data for "Love On The Spectrum U.S." in Australia in March 2024 could inform these different areas:
Content Valuation:
- One way that demand data can help with content valuation is by revealing the dollar value contribution of the title to a platform. With 4.1 times the audience demand of the average show in Australia over the last 30 days, "Love On The Spectrum U.S." is a valuable asset for any platform looking to increase engagement with its audience. The demand data can also help determine the baseline value of the title and estimate its ability to drive subscriptions or mitigate churn.
- "Love On The Spectrum U.S." ranks at the 98.4th percentile in the documentary genre, indicating its higher demand than 98.4% of all documentary titles in Australia. This information can be used to evaluate the value of the title as a documentary asset to any platform.
Acquisition:
- Demand data also enables valuing IP globally, including determining what content is the most popular in the local market or worldwide. In this case, "Love On The Spectrum U.S." has higher demand than the average TV show in all top 10 global markets. Executives can leverage this information to gauge the show's international appeal, which can help with acquisition decisions.
Distribution:
- The demand data on "Love On The Spectrum U.S." reveals the extent to which the show travels outside of its home market. In this case, travelability is poor, indicating weak international demand relative to its home market. This information can be used to make decisions about where and how to distribute the show globally.
- Additionally, demand data can enable the identification of local whitespace opportunities. Knowing that "Love On The Spectrum U.S." has good demand in markets like Australia, the Netherlands, and Sweden, executives can explore these regions for potential distribution deals or partnerships.
Programming:
- The demand data for "Love On The Spectrum U.S." can inform decisions about scheduling and release strategies for the show. For instance, executives can use the data on demand spikes to determine when to release new episodes or market the show.
- It can also help program executives identify similar titles that the audience enjoys based on the list of shows that fans of "Love On The Spectrum U.S." also enjoy. Executives can use this information to program similar content in a way that will appeal to their audience.
In conclusion, demand data provides essential insights for entertainment executives making decisions about content valuation, acquisition, distribution, and programming. The example of "Love On The Spectrum U.S." highlights the impact that demand data can have on all these areas, including uncovering valuable content assets, evaluating international potential, identifying whitespace regions, and determining optimal release strategies.
Love On The Spectrum U.S.'s travelability to Australia in the last 30 days is 55%, which means that the audience demand for Love On The Spectrum U.S. is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Love On The Spectrum U.S. travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love On The Spectrum U.S. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love On The Spectrum U.S., for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Love On The Spectrum U.S. in Australia. We provide our partners with deep subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.